06/08/2026
Handing your company's social media to the youngest person in the office works great... until it doesn't.
As points out in this clip, a lot of leaders treat social media as an entry-level task because it looks easy on the surface. But when a frustrated customer gets ignored, or a PR crisis starts bubbling up in the comments, it suddenly becomes a massive headache for the whole company.
Managing a brand online isn't just about knowing how to use the app, it requires actual strategy and experience to navigate the hard moments.
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