Atlasbygravity

09/01/2026

The Channel About Other People Wins

One channel is us talking about us. The other is about other people. Guess which one takes off.

It isn't close — and the self-focused one is the one I actually enjoy making. Took me way too long to stop arguing with that result.

08/31/2026

LinkedIn Ads Were 5X As Expensive

They worked. We stopped anyway — five times the cost of the same lead on Meta. It would have kept working, and it would have kept costing that.

Everybody posts what they started. Almost nobody posts what they stopped.

08/28/2026

Shorts Don't Have A Thumbnail

A long video gets a cover. A short doesn't — the first second IS the cover, and it's running whether you meant it to or not.

And if you over-hook without delivering, you don't just lose the view. They decide you're clickbait and they stop coming back.

08/27/2026

Sellers make bad marketers and marketers make bad sales people.

By design.

But it shouldn't be that way.

Outbound rewards the hustle, Marketing rewards the hunch. Have you seen the comp plans? Vastly different motivators.

Listen, nobody is ever read your ad the way a prospect reads your email.

You don't need a better email hook, you probably need to sit down with your list and get intentional about segmenting.

Real, human work that AI is about as bad at.

Segmentation is unglamorous, but it's where the prize is won.

08/26/2026

I'm sure some people will want to fight me for saying this, but the truth needs to be said.

There Is No "Intent Data Algorithm".

Every intent data pitch ends the same way: "it's a special algorithm." There is no algorithm — it's whatever the vendor decides it is that quarter.

Name one person who's made it work.
I'll change my mind.

I've been asking for years and I'm still asking.

- Steve
CEO and Founder
ATLAS
By Gravity Growth
https://www.getgravitygrowth.com/atlas

08/22/2026

Boom! This is going to be one that gets the subscribe button.

Dr. Cooper is starting a podcast.

The Brain Reset Podcast. Every other week — patients telling their own story, practitioners worth listening to, and the questions we get asked in this office every single day.

If you've ever left an appointment somewhere with "everything looks normal" and no plan, this show is the long version of the conversation we wish you'd had.

Subscribe on YouTube: .cooperdykstra — link in bio.

First episode drops soon.

Sioux Falls · brainhealthandchiropractic.com

08/17/2026

Bring me your worst bottleneck.

The one thing that, if it broke loose tomorrow, changes your entire year. The lead flow that won't scale. The pipeline you can't read. The 60 hours a week you can't buy back.

On The Operator's Edge, you bring that — the real one — and we point AI at it live. On camera. Until it cracks.

Not an interview. Not "tell me about your journey." A working session where we take the blocker that's been beating you for months and take it apart in 75 minutes, with the same tools I use to build Atlas.

You walk out with the fix — and the tape to prove it happened.

Most people won't do this. It means saying the real number out loud, showing the thing that isn't working, being seen mid-problem instead of mid-victory-lap.

People are tired of seeing that. The jig is up, and that's exactly why it works.
The operators winning right now are the ones who stopped performing and started showing the work.

The room is other operators — the people you'd actually want across the table.

And the unlock is yours to keep, whether we ever work together or not.

I read every application myself. Yes or no in five business days, with a reason.

What's the blocker you'd put on the table?

APPLY TODAY

https://www.getgravitygrowth.com/podcast/apply

08/15/2026

This is Dr. Cooper Dykstra, owner of Brain Health and Chiropractic.

His practice evolved from a best-kept secret to something else entirely: a cash-pay practice with patients flying in from across the country.

When we started working with Cooper and his team, what stood out wasn't a marketing gap. It was a question gap. So we went back through their intake data and pulled the twelve questions patients asked most before they ever booked. Number one, by a distance:

"What can I expect?"

Not does it work. Not how much. What can I expect?

That tells you everything about who walks through that door. These are people who have been through hell and back. They've had the scans. They've been told everything looks fine. They've been handed a printout and sent home. By the time they find Cooper, they're skeptical — and they've earned it.

So we stopped making ads and started answering the twelve questions.

No studio. No script. Cooper pulls out his iPhone and explains one thing properly, the way he'd explain it to somebody sitting across from him.

One of those has done 100,000 views and 200+ shares. The phone lines lit up.

And the thing about a share is that it isn't really a metric. It's one person sending something to another person they're worried about.

What the data has taught us since:

→ Facebook and Instagram are not the same channel and need to stop being fed the same file. The full written case study did 63× what the identical post did on Instagram. Same story, different edit — Instagram gets the 20–40 second cut.

→ One patient story is worth roughly eleven ordinary posts on clicks. It isn't close.

→ LinkedIn is the quiet one, and it's where the cash-pay conversations actually start.

Worth saying plainly: our health and wellness channel partner is Vitality Growth Labs — Melissa's team, also here in Sioux Falls. Cooper is featured on that channel too. Health and wellness is its own animal, with its own rules and its own risks, and it deserves people who work in it full-time.

The real signal: people from all over the country are flying to Sioux Falls to see Dr. Cooper. That's not a marketing problem. That's demand you measure and fulfill.

Want to be like Dr. Cooper?

Start where he started. Read your intake forms. The twelve questions are already sitting in there — you just haven't answered them out loud yet.

We build it, run it, then hand you the keys.

08/13/2026

Everyone hears "outbound agent" and thinks SDR. That is the smallest thing it does.

Our Atlas AI SDR, "Atlas Flow", is a part of a large ecosystem covering finance, operations, sales, marketing and project management. 100% attribution from day 1.

Highly personalized, insane levels of research.

https://lnkd.in/e9R2nRny