Zima Media

07/04/2025

Food, family, Fourth of July, and fireworks!
The four best F words ever. 😄
Hope your day is filled with all of these!
Happy Independence Day from Zima Media! ✨

03/31/2025

Thinking of hiring a marketing agency? Then you need to check this first!

Not all agencies are what they seem.

Lately, a wave of fake agencies has emerged, wasting your money, potentially harming your business, and failing to deliver real results.

So, before committing or signing up for anything, watch out for these red flags to spot an unreliable agency and save yourself the trouble and unnecessary costs!

Read more here: https://zima.media/4iPMlrH

03/21/2025

Here’s our pledge to you.

While bad agencies often make empty promises of guaranteed results, at Zima Media, we focus on something far more valuable: high-quality ex*****on.

Think of us like a high-end restaurant with an open kitchen. Our clients see the strategy, creatives, and all the work we do inside their roadmap, with real-time reporting and video screen sharing for full transparency.

That dedication has earned us the trust of thousands of businesses, with 1,500+ five-star reviews to prove it. 🌟 Want to see more?

🔗 Check here: https://zima.media/4bOMUPJ

03/04/2025

Do you want to know the fastest way to spend your Google Ads budget?

Google sure does and we’ve seen it happen too many times.

Between default settings and poor targeting, it’s easy to waste money without realizing it. Here are a few ‘great’ strategies to make your budget disappear before you know it:

1. Skip conversion tracking

2. Let Google handle all the settings

3. Ignore ongoing optimization (or simply over-optimize, that’ll do it too)

4. Don't set up negative keywords, placement exclusions, and more.

If you want your ads to work for you and not just for Google, pay attention to these mistakes. 👇

Need to make sure your budget is actually driving results? Our Google Ads experts can help: https://zima.media/43gM6AU

01/28/2025

❔Asking a Marketer: Why does Google Analytics make it a huge pain to see the real ROI for my business?

💬“Google Analytics 4 sucks. Due to ad blockers, cookie regulations (and numerous limitations), you can’t rely on it anymore as you used to a few years ago. To make smart decisions, you need to step up your game (better tools).

We get it; it’s easy to not care about web analytics when you are a busy business owner. But here’s the thing: if you're putting hard-earned money into marketing campaigns and don’t want to waste most of it, you need to do something about it.”

– Joshua Botha, Marketing Consultant & Tracking Expert at Zima Media

That’s why we’ve published a two-part series explaining exactly why GA4 (sucks) isn’t enough.

Read Part 1 here: https://zima.media/40CEfKO
Read Part 2 here: https://zima.media/3PVl7TI

But that’s not all! We know some of you prefer a visual breakdown, so we’ve also created a new video to dive into these issues. You can see it here: https://youtu.be/z45pzW5pSh0

→ We just shared with you a sneak peek of our newsletter content (and we’re just getting started with what’s coming next), so if you want to get access to more fresh marketing ideas and smarter solutions, make sure to subscribe (so you never miss an update) here → https://zima.media/3CsYxyq

01/09/2025

Marketing & Coffee is back with a deep dive into scaling property businesses in 2025!

Join Mike Zima as he guides property manager Cornel Prida through actionable strategies, including:

• Building a professional, high-converting website.
• Optimizing Google Ads to reach international investors.
• Analyzing competitors to gain a market advantage.

If you’re ready to take your property management business to the next level, this video is for you.

Are you ready to scale your property management business? Join Mike Zima and Cornel Prida as they discuss actionable digital marketing strategies, from build...

12/25/2024

From our family to yours, wishing you a bright and cheerful Christmas! 🎄☃️

11/28/2024

Wishing you, your families, and friends a Happy Thanksgiving! 🦃🍁

We’re grateful to our clients, team, and partners for their trust, support, and collaboration. Thank you all for being part of our journey!

10/01/2024

Here’s your monthly reminder to check your conversion tracking. 📈

❓ Is your marketing actually driving results?
❓ Do you track calls, form submissions, purchases, and all your business’s goals correctly?
❓Are your Google Analytics numbers similar to your real sales numbers?

→ If you can’t answer our questions with certainty, it’s time to reevaluate your setup.

Whether you're running ads, sending newsletters, or updating your website, knowing what drives results is essential to measuring your efforts and maximizing ROI.

With recent updates, policy regulations, and changes in technologies, it’s crucial to set up proper conversion tracking; otherwise, you might be flying blind.

Don't let valuable data slip through your fingers!

If you need someone to review and handle this, our team is always here to discuss your business needs, audit your current tracking, and set everything up in the most accurate and advanced way possible. Contact us today👉 https://zima.media/3zCpFcJ

09/25/2024

Is your website feeling outdated or not delivering the results you want? A redesign could be the solution.

We’ve just shared the 10 key reasons why a refresh might be exactly what your site needs.

❕ Don’t forget: Your website is your digital storefront—make sure it’s leaving the best impression possible!

Check out our latest post for more insights:
https://zima.media/4gxvn0z

09/17/2024

🕵️Asking a Marketer: What are the common pitfalls contractors face when starting with Google Ads?

"Some of the most common pitfalls that contractors face when trying to advertise their business on Google include:
High costs (most high-intent local keywords are very expensive because of the competition, e.g., [...near me], [...now], [...in my area], etc.), Low-quality and not user-friendly websites (users click on an ad but don't convert on the website), Lack of tracking (no contact form or call tracking - thus, it's hard to judge advertising results.)"

-Olia Batyr, Senior Marketing Strategist & Account Manager at Zima Media

For more insights and tips regarding Google Ads and the contracting industry, read our full article here ➡️ https://zima.media/3zfOOKh

09/02/2024

Take a break—you’ve earned it! Happy Labour Day from Zima Media! ✨