09/02/2026
A new website. A very happy author. And a rather interesting experiment in how we build websites.
Claire Ortalda’s new site is officially live, and I’m pretty darn pleased with how it came together.
The project involved a cohesive new visual direction, custom graphics, a distinctive presentation for Claire’s books—and some AI-assisted exploration behind the scenes.
AI didn't design the website. But it did change how we could explore ideas and possibilities along the way.
I wrote a behind-the-scenes look at the project, including what we tried, what we rejected, and what AI actually contributed to the process.
👉 Read the behind-the-scenes story and see Claire’s new site in the 1st comment.