Analytic Index

07/13/2023

The Ultimate Prime Day Recap 2023 is now available!

Yep, you heard that right...the day after get insights into sales, promotions, discounts, sponsored search, and more for every major category on Amazon during this year's Prime Day event. 🤯📊🔥

Don't wait! Be one of the first to see this kind of comprehensive analysis you'll find anywhere AND this soon after .

Get your copy: https://get.analyticindex.com/prime-day-recap-2023

03/06/2023

We've put together the most comprehensive annual Amazon report you'll find anywhere - The Ultimate Amazon Recap 2022!

This 100+ page report covers every major Amazon department during all of 2022, providing an in-depth analysis of:

✅ Sales Performance
✅ Organic Search
✅ Sponsorship Activity
✅ Promotional Activity
✅ And more!

Get the full report: https://get.analyticindex.com/amazon-2022-review

10/06/2022

In collaboration with Bobsled Marketing and armed with Analytic Index data, the legendKiri Masters dives deep into the depths of Amazon and demonstrates the impact of sponsored search on organic rankings.

This research report is a collaboration between Bobsled, an Acadia company, and Analytic Index.

In addition to quantitative analysis, we spoke with digital leaders from companies like LEGO, Ghirardelli, Hain Celestial, and Jelmar to understand their measurement approaches and biggest questions on the topic.

The quantitative research is based on over 4 billion data points collected during Q2, 2022. The primary analysis was based on 21,063 categories within Amazon’s 21 main product departments. 349,832 keywords were tracked across over 11 million items.

Download your copy today!

How Amazon is pay-to-play for brands, why that matters, and what to do to win.

01/20/2022

Make sure to download our Walmart Sponsored Search Activity Report for November and December!

Check out our holistic analysis to learn everything you need to know about Walmart's Sponsored Search activity for November and December of 2021. The report digs into rankings of the most frequently sponsored brands and analyzes some of those brand's campaigns by looking at sponsored and search perf...

01/14/2022

Make sure to download our Amazon Sponsored Search Activity Report for November and December!

Check out our holistic analysis to learn everything you need to know about Amazon's Sponsored Search activity for November & December 2021. The report digs into rankings of the most frequently sponsored brands and analyzes some of those brand's campaigns by looking at sponsored and search performanc...

01/10/2022

What do you get when you take search, sales, retail media, and promo insights from all of 2021 and compile it into one report covering every major department? It's our Ultimate 2021 Amazon Recap. Download it today!

Analysis Overview
This in-depth analysis covers all major Amazon departments and provides in depth information around sales performance, retail media activity, promotional activity, and share of search over 2021.

Analysis Includes:
Top Brands by Unit Share of Sales in Department
Department best sellers by category
Retail media activity by ad type
Retail media activity by brand
Promotional Badge Activity by ad type
Promotional Badge Activity by Brand
Share of organic search among top brands
Most popular organic keywords for top-selling items
Top-Performing Items

This in-depth analysis covers all major Amazon departments and provides in depth information around sales performance, retail media activity, promotional activity, and share of search  over 2021.

12/16/2021

We're excited to share our improved Walmart data that combines dot com and online pickup and delivery in one convenient location.

Analytic Index is proud to announce improvements made to Walmart analytics for dot com and online pickup and delivery

12/02/2021

The AMAZON ULTIMATE CYBER 5 RECAP is here! We have analyzed every Amazon department for sales, retail media, promos, organic search, and item performance. Download yours now!

This in-depth analysis covers all major Amazon departments and provides in depth information around sales performance, retail media activity, promotional activity, and share of search  over the Cyber Five.

10/27/2021

It's here! Download your Target Sponsored Search Analysis covering the month of September.

Here are some of the featured brands:
Fisher-Price, OLLY PBC, TracFone Wireless, Inc., Annie's Inc. Costway Hanesbrands Inc. Energizer Holdings

Check out our holistic analysis to learn everything you need to know about Target's Sponsored Search activity for September 2021. The report digs into rankings of the most frequently sponsored brands and analyzes some of those brand's campaigns by looking at sponsored and search performance for the....

10/19/2021

We're excited to host a webinar introducing you to Analytic Index. This will feature a demo that includes newly-added platform features. So it doesn't matter if you are new or are familiar with us, we would love to have you join!

Here is a snapshot of what you'll learn on the webinar.

A brief history of how we got started and how we're uniquely qualified to help customers dominate organic and paid search.

How we address the struggles brand manufacturers and agencies face in selling through online retailers like Amazon, Walmart, and Target

A show-and-tell of our software and service offerings with specific direction on how to:
Perform holistic category and competitive analysis, discover keyword trends and seasonality, identify the best-converting keywords based on your category, and track keyword rankings based on brand or items.

While Analytic Index may be most popular for our research publications, there is a lot more to our business. In this webinar, we are excited to give you a full introduction to our business.

10/18/2021

For all of those makeup lovers out there, check out our latest Category Search Analysis where we dive into organic and paid search for the eyeshadow, eyeliner, and mascara categories.

A few of the brands we highlight are: Revlon Inc. Maybelline Cosmetics E.L.F. BEAUTY Urban Decay Cosmetics L'Oréal NYX Professional Makeup Benefit Cosmetics

Gain valuable insights into organic search trends and keywords for the eyeshadow, eyeliner, and mascara categories.