RocketSource

04/19/2022

Client-facing data is a great resource for reinforcing the values and actions that drive toward your organization’s North Star Metric. Check this post out to learn more about how this type of data helps and why it’s important to start gathering NOW:

Uncovering a quality North Star Metric that will keep you on track towards your goals is no easy feat. Nailing it requires proper analysis.

04/14/2022

What will you do differently based on how your metric values change?

Someone once said that the definition of insanity is doing the same thing over and over again and expecting different results. You don’t need us to tell you that an insane approach is no way to operate and grow a business. Therefore, the metrics you track must inspire some sort of change in behavior if they are to make a difference.

So we ask again:

What will YOU do differently based on how YOUR metric values change? 🤔🤨😉

Uncovering a quality North Star Metric that will keep you on track towards your goals is no easy feat. Nailing it requires proper analysis.

04/09/2022

The right data is like predictable fuel that helps ignite your company’s growth. The wrong data will make you go around endlessly without ever closing the loop.

Uncovering a quality North Star Metric that will keep you on track towards your goals is no easy feat. Nailing it requires proper analysis.

04/01/2022

It’s important for every business to identify the best metric for attaining growth along the S Curve of Business. This requires building a foundation of outputs and inputs that better predict growth.

Uncovering a quality North Star Metric that will keep you on track towards your goals is no easy feat. Nailing it requires proper analysis.

03/31/2022

Every company wants to “reach for the stars” when pursuing growth opportunities. However, even the best navigators need the guidance of a North Star Metric to reach their intended destination.

See what we did there? 😃😜🧭✨🌟✨

Melding your employees’ experience with that of your customers is a great strategy for identifying your ideal North Star Metric. This dynamite combination allows you to gather actionable, relevant insights from customer behavioral data and apply them to your business model.

Don’t drift along hoping a stray breeze will point you in the right direction; find your North Star Metric and get navigating today.

Uncovering a quality North Star Metric that will keep you on track towards your goals is no easy feat. Nailing it requires proper analysis.

12/14/2021

Let’s face it, data veracity is a difficult thing to achieve for most modern businesses — but it doesn’t have to be. With the proper data collection methodologies and analytics platforms on your side, you can ensure all of your data is quality data. Here’s how 👇

First off, what is data veracity? In simple terms, it means how accurate or truthful your data is and how trustworthy the data source, type, and processing of it is. But there’s a lot more to it than that.

It's hard enough combining and analyzing quant/qual data from digital experience platforms, analytics, heat map and survey data, NPS, ESAT, CSAT, etc. for critical touchpoints. But then when you add customer and employee views to the mix, that's when biases can make an impact.

Overcoming the data veracity beast is almost impossible if your team isn’t invested in your business. That’s why one of the first steps we take when building any Customer Insights Map is running a gap analysis of the 3 Ps — people, processes and platforms.

But what is a gap analysis? It’s a way of assessing whether you have the right systems and software in place to gather the information needed, and whether your people are primed to receive the results.

Once you have a gap analysis under your belt, you can start building the engines required to map out experience scores across the journey. These include:

- CRM
- Website
- Mobile app
- Social media
- Email marketing
- SEM and SEO
- Data and analytics
- Other content

Yes, this kind of analysis requires a lot of heavy lifting, but it’s worth it in the long run. Finish off your countdown by trying it out for yourself ⮕ https://bit.ly/3rRZYyX

12/13/2021

Before taking you forward on our countdown, we need to take you back to the beginning.

Creating a more sophisticated customer journey map wasn’t something that happened overnight at RocketSource. It took years to evolve — and this is where it all started 👇

Remember back when the traditional funnel was every business’s go-to strategy? That was before our CEO Buckley Barlow brought the bow tie funnel into the picture. This model represents how customers interact with brands before, during and after purchase — but there's more to it.

While the bow tie funnel is great for looking at LTV holistically, it isn’t designed to execute the in-depth analysis required to understand customer experiences — or better yet — employee experiences. That’s why we sought out to develop the next piece of the puzzle.

What you see here is a project 17+ years in the making that combines customer journey mapping with the bow tie funnel to create the ultimate data weapon: the Customer Insights Map.

BUT it’s not meant for just anyone…

Find out if your business has what it takes to reap the full benefits of this breakthrough in data analytics by getting in touch with us today ⮕ https://bit.ly/3rRZYyX

12/10/2021

What is the biggest problem in marketing right now? Here’s a hint: it’s something that no amount of creative thinking can fix (unless you have some outside help).

Believe it or not, a majority of businesses today don’t understand their customers or employees (i.e. what they are thinking, feeling, or saying from awareness to conversion to retention).

We’re here to solve that.

Behold, the future of customer journey mapping. In the next few days, we’ll show you all there is to know about using sophisticated data and insights to craft the ultimate customer and employee experiences with data veracity.

Start your countdown now ⮕ https://bit.ly/3rRZYyX

10/26/2021

Frameworks like this don’t just happen overnight — and neither does ! From concept to completion, we’re there every step of the way to help you foster a valuable . It all starts here 👇 https://www.rocketsource.co/blog/the-revenue-operations-to-revenue-acceleration-framework-every-modern-business-must-know/

09/29/2021

Ever wonder what REALLY drives change in your team? Change that actually STICKS? Change which is rooted in building to an a-ha moment of epiphany? Particularly when they see the world (and their professional lives) differently than you, as their leader?

Epiphanies are hard to get to, but sustaining a long-term change of heart and mind is even harder. And this is why the people who actually go through the entire Dunning-Kruger curve (AGAIN AND AGAIN) are so few and far between. Recognizing your own ignorance feels painful and perhaps even EMBARASSING. Dealing with the ripple effects and repercussions of your flawed thinking feels excruciating. Coming to a place of acceptance and moving forward with the knowledge of your past failings feels exhausting. And living the rest of your life in a way that completely contradicts your past behaviors feels nearly impossible.

But it's not impossible. Others before you have done it.

So why not you?

In fact, to wax philosophical for a moment, I believe that our world is in desperate need of more people tough enough to conquer their personal Dunning-Kruger lines and emerge onto the Plateau of Sustainability. In an era of social division, fake news, and cyber attacks, we need courageous people to step up, recognize their own foibles, and guide others to do the same.

So, when you start a large initiative--like RevOps or Revenue Acceleration--just remember that your team is your source to activate that vision. You can't do it all by yourself. You need them AND they need you.

So to help achieve those goals, don't move the goalposts, instead (and INDEED!!!) spend the prerequisite amount of empathetic and sincere time to help them traverse through their own personal Dunning-Kruger curve.

Revenue acceleration is nearly impossible to work towards without the right infrastructure, specifically one centered on revenue operations.

07/22/2021

, and are often revered as the most critical areas of focus for driving - but sitting at the crux, with influence across it all, is .

We have tried and true frameworks to help guide your by focusing on . To learn more, start here → https://bit.ly/2I5vcNX

02/12/2021

Data analytics is far more complex than setting up algorithms to feed into databases. To tap into the insights buried in datasets in a meaningful way — one that yields tangible results — requires human touch paired with a scientific approach. In this post, we’re going to dig deep into the ambiguous field of Data as a Service.

Data as a Service (DaaS) is one of the most ambiguous offerings in the "as a service" family. Yet, in today's world, data and analytics are the keys to building a competitive advantage. We're clearing up the confusion around DaaS and helping your company understand when and how to tap into this serv...