08/31/2026
People might be cutting back in some places, but apparently their pets didn’t get the memo. 🐶🐱
A new report found that 71 million U.S. households are continuing to prioritize their pets, even as household budgets get report found that 71 million U.S. households are continuing to prioritize their pets, even as household budgets get tighter.
That doesn’t mean pet spending is completely immune to the economy. But it does show just how much pets have become a non-negotiable part of the household budget, and that’s an interesting shift for anyone in the pet retail industry.
Read the full Pets+ breakdown of the data 👇
From supermarket aisles to at-home grooming routines, APPA's 2026 Dog Report shows dog owners aren’t cutting back on their pets – they’re making more intentional choices about how and where they spend.