Focus 417

05/22/2024

What Do You Guys Think?

This is one of the ads we are running right now with our roofing offer.

The idea behind this ad just like with any ad is 3 things:

1. Speak to 1 audience
I didn't just want to be in an office talking to roofers because everybody is doing that. So although I am not a roofer myself I got the roofing gear, grabbed a ladder, and climbed to a place that would be familiar to a roofer. Why? So that it would grab the attention of a roofer.

2. Say it & Show it
Often times you'll see ads online of people telling you all about how awesome they are and what they can do for you, and the ad is just them talking. When you say something, your ad becomes that much stronger if you can show it. Why? You remember in elementary school when the teacher would read with you and have you say the words out loud while looking at a picture of what the word is communicating? That's because our brains develop stronger connections in our memory when we add multiple senses to a new thing.

3. Communicate Benefits Not Features
You don't sell a phone in an ad by just talking about its size and speed. If I wanted you to know how great my new phone's camera quality is, I'll show you images shot with the phone of all of the things my target audience might be using the phone to take pictures of. Why? Value is determined by the audience. If you understand what the benefit of an amazing phone is to that person, you can speak to them on a deeper level than 99% of other businesses.

Right now this ad is giving me a 1.82% Click-Through-Rate (CTR) | 10.00% Conversion Rate (CVR) | and a $35.14 Cost Per Lead (CPL)

05/22/2024

We reached 500 followers!!!

05/15/2024

This is a must watch episode of The Today For Tomorrow podcast.

This episode is guaranteed to challenge what you believe about yourself.

If you are an entrepreneur or have plans to be one, someday I believe this is especially for you.

Thank you for listening!HOUSEKEEPING ITEMS: From Mike:How To Buy Rebuild Detroit Merch - https://shop.wcidetroit.com/What is "Rebuild Detroit" All About - - ...

05/15/2024

Making this ad was too fun...

Fun Fact: I (Martell Fletcher) used to play football for Detroit Pal so when we got the call to create this promotional piece the answer was a no-brainer.

One thing that we did differently with this is we made it a little bit more dramatic because we wanted to grab the attention of the youth who might be seriously considering playing football for an organization like this. So instead of going with the traditional promotional pieces that they usually put out we decided to give it a different spin.

If you'd like to attract more of your ideal customers through video advertising tap the link in our bio and we'll talk soon.

05/14/2024

STEAL THIS:
I studied some of the greatest video advertisers of the 21st century by reading their books, analyzing their ads, buying their courses, and most importantly implementing the information and what I boiled it all down to this ad structure.

Using this as a template has allowed us to make ads that have generated millions of dollars and I hope that you find the same value in it.

Happy Monday!

05/12/2024

Happy Mother's Day!

05/12/2024

No Limit Roofing is a phenomenal roofing business here in Michigan and a little while back the owner gave us a call and wanted to create an ad that communicated the value of what his roofing business provides.

This ad was formatted primarily for TV.

After watching this ad, would you consider No Limit Roofing?

05/12/2024

This is an ad we made for a Limo company recently that did really well. The first 5 seconds of this ad crushed!

This ad is called a "Explainer Testimonial Ad" or an ETA ad for short. The purpose behind it is to bombard the target audience with social proof by almost only using testimonials that directly address frequently asked questions.

But what do you think? Would this stop your scroll?