05/01/2026
Franchise Fact Friday - Hiring for Skill Alone Is Costing You Customers ⚠️
On the Franchise Advisory Board Podcast hosted by ClientTether CEO Dave Hansen, Natasha Cornstein, CEO of Blushington, shares a hiring principle more brands need to take seriously.
“We’re looking for that combination of talent and temperament.”
Most brands over-index on skill.
But customer experience breaks down fast when the human side is missing.
❌ Technical ability without empathy
❌ Speed without listening
❌ Ex*****on without connection
In experience-driven businesses, how something is delivered matters just as much as what is delivered.
The brands that win hire people who can do the work and connect with the customer.
That is what builds trust, retention, and long-term revenue.
Watch the full episode here: https://f.mtr.cool/dqfgxgfygz