10/20/2026
The first color palette for this digital wellness brand was beautiful. It just wasn’t her.
It was darker and moodier, and her brand is about families getting outside and finding joy together. So we brought in more light: warmer, bolder earth tones that feel like a sunny day exploring outside.
That’s the part of branding most people never see. The first idea that’s good, just not completely right, and the willingness to keep going until it is.
Swipe through to see the behind the scenes of building this digital wellness brand.
Booking brand + websites for 2027. Link in bio to inquire 🫶