Lexi Lee

Lexi Lee Branding + Website Design for the wild at heart. I’ve been a Virtual Executive Assistant for the past 8 years. I earned my B.B.A.

Helping entrepreneurs and small businesses to go to the next level by being an exceptional virtual executive assistant and strategic partner. Prior to starting my business, I worked in marketing in higher education as well as in a leadership role at a big box retailer. in Marketing and went after my real estate license just before graduation where I had my first “real life” taste of entrepreneurship. Over the years, I have helped entrepreneurs and executives uplevel their businesses by taking tasks off their plate so they can focus on what they do best.

The first color palette for this digital wellness brand was beautiful. It just wasn’t her.It was darker and moodier, and...
10/20/2026

The first color palette for this digital wellness brand was beautiful. It just wasn’t her.

It was darker and moodier, and her brand is about families getting outside and finding joy together. So we brought in more light: warmer, bolder earth tones that feel like a sunny day exploring outside.

That’s the part of branding most people never see. The first idea that’s good, just not completely right, and the willingness to keep going until it is.

Swipe through to see the behind the scenes of building this digital wellness brand.

Booking brand + websites for 2027. Link in bio to inquire 🫶

You’ve done the hard part. You built the business, booked the clients, and raised your prices.The only thing that hasn’t...
10/15/2026

You’ve done the hard part.

You built the business, booked the clients, and raised your prices.

The only thing that hasn’t grown with you is your brand.

This is for the business owner who’s ready to stop patching things together and invest in a brand that matches the level she’s already working at.

Booking brand + Showit websites for 2027. Link in bio to inquire 🫶

Your website is not your brand.Your brand is why the website works.Branding is your voice, your positioning, what you st...
10/13/2026

Your website is not your brand.

Your brand is why the website works.

Branding is your voice, your positioning, what you stand for, and who you’re for.

The website is just where that gets delivered.

It’s the quietest salesperson you have but it can’t sell what the brand hasn’t defined yet.

Link in bio to book a call to get started with your brand strategy 🫶🏼

Saying yes to a new brand can feel like a leap. You’re investing in something you can’t fully picture yet.That’s why moc...
10/06/2026

Saying yes to a new brand can feel like a leap. You’re investing in something you can’t fully picture yet.

That’s why mockups are one of my favorite parts of the process. It’s the first time you get to see your brand out in the world: on a tote bag, a business card, the screen of your phone.

And it’s where you get to ask the only question that really matters: does this feel like me?

Booking brand + websites for 2027. Link in bio 🫶

You’ve stared at your website wondering what’s “off” about it.Let’s be honest, you’ve probably even hesitated to send so...
09/30/2026

You’ve stared at your website wondering what’s “off” about it.

Let’s be honest, you’ve probably even hesitated to send someone your website link.

It’s not random.

Something deeper is off...

It’s your probably brand (or the lack of one).

And you’re not alone, I hear this all the time.

If something feels off but you’re just not sure why, let’s chat and figure out if it’s a brand misalignment or something else. I’m here to help, send me a DM 🫶

Your homepage has about 5 seconds to make an impact. It doesn’t need to be complicated, flashy, or fancy. But it does ne...
08/25/2026

Your homepage has about 5 seconds to make an impact.

It doesn’t need to be complicated, flashy, or fancy.

But it does need to be clear.

Let’s make sure it’s converting.

Get my free guide, Must Have Elements for a High-Converting Homepage and see what you’re missing. Link in bio 🫶🏼

Earthy and inspired by nature isn’t *just* a design style for me, it’s genuinely how I see color. A sunset, a wildflower...
08/18/2026

Earthy and inspired by nature isn’t *just* a design style for me, it’s genuinely how I see color.

A sunset, a wildflower field, the moss on a hiking trail. Nature never runs out of color combinations worth stealing.

This is where a lot of my client palettes actually begin.

Here are some of my favorites 🤎 Which one is yours?

A logo mark that didn’t make the final cut.Design is subjective which is why it’s an iterative process. We want to get e...
08/11/2026

A logo mark that didn’t make the final cut.

Design is subjective which is why it’s an iterative process. We want to get everything right.

Not every idea fits. But that’s exactly how we land on what does 🤎

Address

1 Zion Park Blvd.
Springdale, UT
84767

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