04/01/2026
It’s time for a glow up.
As we’ve grown over the last 8 years, we’ve seen a whole boatload of change in the industry. In how the economics of our clients verticals function, in what constitutes good (and human made) work, views on hot dogs, etc. Most importantly, we’ve seen some changes in ourselves.
When I ( ) started Fried in 2018, to be completely honest, I just wanted to have a slick little design studio. A maker space. I’d done everything from heavy duty brand strategy work, advertising and marketing, and running events to gig-poster design, but just making cool stuff at the end of the day is what made me happy. It still does, but now in a different way.
But, making cool stuff just isn’t enough anymore. Lot’s of questions floated around the idea of “Purpose”. I need more. The studio needs more. Our clients need more. We’ve always been the ones to help - but we just never really positioned ourselves that way.
So, in the coming weeks, you’ll start to see a big change in FDC-Land. New lanes driven, new ideas brought to the table, a new brand, and a new position. Internally, we’ve called it FDC 6.0. More on all that later.
Until then, here’s a nice reel our pals at helped us put together to highlight some of our favorite projects from the last little bit.
