EthOS

EthOS EthOS is a Human Insights platform that helps companies capture and analyze experiences from the people most important to their business.

EthOS gives companies a lens into the everyday lives of their customers, consumers, and employees. By seeing how people interact with products and services in real-world situations, companies are able to identify hidden problems, unearth new opportunities, and better understand the needs of their customers. Picture and video-based tasks allow you to be in-the-moment with participants, and live cha

t functionality helps you derive deeper understanding through real-time probing. Easily analyze and organize participant entries on Ethos’s intuitive dashboard. Out of the box reports, along with automated transcriptions, sentiment, and tone analysis help you uncover themes and insight more efficiently. EthOS is a simple to use DIY tool, but our team of researchers are available to offer a helping hand or take on full-service projects.

81% of Americans own a smartphone, and interactions between consumers and brands through mobile devices is increasing ev...
05/03/2022

81% of Americans own a smartphone, and interactions between consumers and brands through mobile devices is increasing every year. Thus, any brand, app, or website should have a strong mobile interface to ensure a consistent and positive mobile user experience across real-world and digital touchpoints. To stay competitive in today’s market, companies are investing heavily into the design of their mobile real estate to develop optimal experiences for their target audiences.
Check out this blog article on the EthOS Human Insights blog here:
https://ethosapp.com/blog/how-to-ensure-positive-mobile-user-experiences/

Mobile UX is mission critical to companies today to ensure a consistent and positive mobile user experience across real-world and digital touchpoints.

Nearly 70% of all web searches and activities are performed on mobile devices. Mobile app development has become one of ...
05/03/2022

Nearly 70% of all web searches and activities are performed on mobile devices. Mobile app development has become one of the hottest trends in the market and it shows no signs of slowing anytime soon. Mobile applications are great in theory, but most apps are missing the mark simply due to a lack of research. Specifically, lack of UX and usability testing.
Check out this blog article on the EthOS Human Insights blog here:
https://ethosapp.com/blog/how-to-do-usability-and-ux-testing-for-mobile-apps/

Usability and UX Testing for Mobile Apps give greater insight not only into your users but into their context and ecology.

Diary studies are making a comeback in UXR. Once seen as insightful but an extremely difficult practice, diary studies h...
05/03/2022

Diary studies are making a comeback in UXR. Once seen as insightful but an extremely difficult practice, diary studies have benefitted from the transition to an increasingly connected environment via texting, email, and purpose-built research platforms. So how does one conduct a diary study?
Check out this blog article on the EthOS Human Insights blog here:
https://ethosapp.com/blog/how-to-conduct-ux-diary-studies/

UX diary studies revolve around collecting qualitative data about user behaviors, activities, and experiences over a defined period of time.

Knowing your users is knowing your future. Digital ethnography is quickly becoming the key to unlocking what users reall...
05/03/2022

Knowing your users is knowing your future. Digital ethnography is quickly becoming the key to unlocking what users really want. So how do you use digital ethnography in the UX discovery research phase? Check out this blog article on the EthOS Human Insights blog here:
https://ethosapp.com/blog/how-to-use-digital-ethnography-in-ux-discovery-research/

Learn how to use digital ethnography and immersive research methodologies to conduct UX discovery research

In a world where data rules, generative ux research tells the full story. The assumptions made from clinical methods and...
05/03/2022

In a world where data rules, generative ux research tells the full story. The assumptions made from clinical methods and skimming data can lead to assumptions at best and failed businesses at worst. Check out this blog article on the EthOS Human Insights blog here:
https://ethosapp.com/blog/generative-ux-research-build-products-for-people/

Generative research is defined as a method of research that helps researchers develop a deeper understanding of users in order to find opportunities for solutions and innovation.

Making business decisions based solely on quantitative/survey data is like trying to describe a picture in a coloring bo...
05/03/2022

Making business decisions based solely on quantitative/survey data is like trying to describe a picture in a coloring book without anything actually having color. You can make some general observations, but to provide deeper insight, you need both color and context. Check out this blog article on the EthOS Human Insights blog here: https://ethosapp.com/blog/understanding-context-through-mobile-ethnography/

Mobile ethnography allows researchers to collect and observe the context surrounding consumer behaviors.

Researchers and designers have been leveraging mobile ethnography to answer critical business questions and derive deep ...
05/03/2022

Researchers and designers have been leveraging mobile ethnography to answer critical business questions and derive deep insights through unparalleled visibility into the everyday lives of the people that matter most to their businesses. Check out this blog article on the EthOS Human Insights blog here: https://ethosapp.com/blog/the-power-of-mobile-ethnography/

Mobile ethnography is powerful because it was designed for the digital age. It’s practical, scalable, and allows researchers to be in the moment with participants.

05/03/2022

Generative CX & UX Research

Many companies struggle to gather the contextual insights required to deeply understand customer behaviors, routines, and needs. EthOSapp.com is an immersive qualitative research platform that drives empathetic decision making by providing companies with a lens into the everyday lives of their customers. Join us in this session to learn how our mobile-based system facilitates the observation of real-world customer experiences so you can discover hidden problems early, unearth new business opportunities, and gain a deeper understanding of your customers.

05/03/2022

EthOS Explained

Did you know is so long as you're capturing your own content?
09/13/2016

Did you know is so long as you're capturing your own content?

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