10/02/2026
A memorable brand is about more than how your business looks. It’s about how people feel when they experience it.
When my business partner, Kate, and I created Rowan Tree, we envisioned a women-centered space where members could work, connect, be well, and create, in the ways they needed it most.
As co-founder and creative director, I built the brand from the inside out, from its visual identity and messaging to the physical space, marketing materials, and everyday member experience.
At its height, Rowan Tree flourished. We grew to 150 members, with an 85% retention rate, and we hosted more than 500 hours of programming to support women in business, wellness, and more.
But the impact I’m proudest of is that, years later, the relationships formed there are still going strong.
That’s what thoughtful branding can help make possible: an identity that reflects your purpose, creates meaningful connections, and grows with your business.
Has your business evolved beyond its current brand? Let’s create an identity and experience that reflect who you are today and where you’re headed next.
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