08/18/2026
Freeman asked 20,000 people why they hadn’t attended a conference they were part of the target audience for.
The answer was surprising: They weren’t disinterested. They just weren’t convinced.
So Freeman asked a better question:
What would convince them to attend?
The answer offers a fascinating look at how images and words work together to make an experience feel compelling—even when someone has never experienced it before.
Read the article to see what Freeman discovered—and how you can use those insights to make your own experiences impossible to overlook.
https://tinyurl.com/8wnt8wpd
