08/20/2025
The way students research colleges just changed completely.
Instead of scrolling through endless Google results, they're asking ChatGPT questions like "Which engineering programs have the best job placement rates?"
If you work in higher education marketing, this shift changes everything about how you reach prospective students.
I just wrote about why universities need to evolve their digital strategy and the specific tactics that are already working to get institutions featured in AI responses.
Check it out:
The $81.46 billion SEO industry isn't dying.