05/21/2026
Personalization in health insurance is already here.
The latest episode of Insurance Town gets into what that actually means for benefit advisors right now: How distribution is shifting, how ICHRA is opening new markets, and why the brokers who understand these changes will be the ones with room to grow.
One thing that stood out in the conversation is that personalization only works when the enrollment infrastructure behind it can keep up.
Helping your clients use their ICHRA funds to shop for the right plan is a real opportunity. Showing up to that moment without the right tools is where advisors fall behind.
BAC was built for exactly this. If you want to see what that looks like in practice, sign up here: https://bit.ly/4iwz5aM.
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Catch the full episode here: https://apple.co/4cVdass
Podcast Episode ยท Insurance Town ยท April 23 ยท 57m