Kiwi Creative

Kiwi Creative 🥝 Digital marketing + technology agency for scaling B2B SaaS + tech companies 🧡 3x accredited HubSpot Platinum Partner 😂 Slack meme aficionado

We work with smart in-house marketing managers in a variety of tech sectors--including data centers, cloud computing, cybersecurity, healthcare IT, MSPs, SaaS, system integrators, telecom, and VARs--on strategy, writing, design, execution, and measurement of their marketing initiatives.

Let's face it: customers aren't settling for the old way of providing customer service. 🤷If your business isn't providin...
09/24/2024

Let's face it: customers aren't settling for the old way of providing customer service. 🤷

If your business isn't providing the proactive, omnichannel, streamlined experience they expect? You might as well wave goodbye.

But how can you do all of that without draining your service reps? 😭

HubSpot's own Adriti Gulati, Team Lead and Senior Instructional Designer, took us on a journey through the latest Service Hub features that boost retention and allow you to scale service efficiently.

Watch the video recap to learn:
💻 How to utilize the latest features in Service Hub, from the updated Help Desk to the new Customer Success Workspace
🤖 The HubSpot AI tools within these features that support service reps and boost the value they provide
💪 Ways to provide self-service options so your customers can help themselves with ease

Check it out here ➡️ https://bit.ly/3XUwcsV

Psst…are you curious about Service Hub or the new features available? 🤔Whether you're trying to improve your customer's ...
09/04/2024

Psst…are you curious about Service Hub or the new features available? 🤔

Whether you're trying to improve your customer's experiences or make the lives of your service reps a whole lot easier, you CAN'T miss out on our HubSpot User Group chat with Adriti Gulati next week!

As a HubSpot Academy Inbound Professor, she's got all the inside scoop on:
- Scaling your support with the updated help desk 🛠️
- Retaining and growing customers using the new customer success workspace 💼
- Leveraging AI-driven features to speed up service 🤖
- And so much more!

We're covering everything in our FREE virtual event on Tuesday, September 10 at 12:00 PM ET—so join us for all the details!

Register now ➡️ https://bit.ly/3yMLTbZ

Did you miss any of our latest blogs?Check out these awesome insights for B2B tech marketing and HubSpot ⬇️🌐 Designing f...
09/03/2024

Did you miss any of our latest blogs?

Check out these awesome insights for B2B tech marketing and HubSpot ⬇️

🌐 Designing for the most optimal user experience on a website is much more than visuals—find out the details of the process 👉 https://bit.ly/3XtfWio

🔍 Want to avoid data migration chaos? Cleaning your data and determining your ideal migration method is only part of the puzzle 👉 https://bit.ly/3Xrordz

🛠️ Find out how Custom Objects help you manage data that doesn't fall neatly into HubSpot's defaults 👉 https://bit.ly/3Xtg29K

📊 Details on cookieless data collection in 2024—user privacy and behavioral insights aren't completely at odds 👉 https://bit.ly/3ALez5v

🎯 User experience, performance, branding, SEO and security all ensure a successful and competitive website 👉 https://bit.ly/3XwgJiE

What are you most excited to learn about? 🤔

Migrating CRM data into HubSpot? 🔄Data migration can be super exciting, but it's just one piece of the CRM implementatio...
08/28/2024

Migrating CRM data into HubSpot? 🔄

Data migration can be super exciting, but it's just one piece of the CRM implementation puzzle…which isn't as straightforward as it seems.

So…what’s the best migration method: API, Native Apps or CSV files? How should you clean your data? Is it possible to ensure everything’s properly associated across HubSpot Objects? 😰

There's a lot to consider, so check out our step-by-step breakdown of data migration tips. Plus, see how to use our import templates effectively to make the process easier!

It's all in our HubSpot Helper video, check it out 👇
https://bit.ly/3Z3dFvp

Time is running out to register for our FREE virtual event! ⌛If you're ready to revolutionize your customer service, you...
08/26/2024

Time is running out to register for our FREE virtual event! ⌛

If you're ready to revolutionize your customer service, you CAN'T miss out on our HubSpot User Group chat with Adriti Gulati, HubSpot Academy Inbound Professor 🤩

🛠️ Want to learn how to scale your support with the updated help desk?

💼 Need tips for retaining and growing customers using the new customer success workspace?

🤖 Curious about how to leverage AI-driven features to speed up service?

We're covering all this and SO much more in this virtual event, so join us at 12:00 PM ET on Tuesday, September 10 to get all the details!

Register now ➡️ https://bit.ly/4dHhB9b

✨ What's new in HubSpot? ✨So. Many. Things. Our favorites are below, but check out the rest here ➡️ https://bit.ly/4dDf8...
08/23/2024

✨ What's new in HubSpot? ✨

So. Many. Things. Our favorites are below, but check out the rest here ➡️ https://bit.ly/4dDf802

👥 Improved portal security with audit logs: Admins can now access audit logs for all team and user changes within Enterprise portals, providing better visibility of critical updates like adding and deleting teams or users to enhance security. (Enterprise)

🔍 Granular workflow enrollment tracking: Dive deep into your workflow's enrollment history. See exactly what happened with each enrollment, which paths were followed, and the endpoint reached—all visualized in an interactive diagram within the workflow editor. (Pro, Enterprise)

📥 Optimize mobile email: Enrolling in this beta allows users to hide modules, adjust layouts, and disable column stacking across mobile and desktop views to improve recipient experience, boost engagement, and drive email conversions. (Pro, Enterprise)

🔄 Automate personalized sales outreach: The Prospecting Agent handles personalized outreach strategies for your CRM prospects, making it easier for users without dedicated BDRs or SDRs to automate and enhance their sales pipeline. (Pro, Enterprise)

🔒 Google sign-in for private content: Streamline access to private knowledge base articles or customer portals by leveraging Google Authentication, offering members additional sign-in options and reducing access time. (Pro, Enterprise—also available with Content Hub)

Which update are you most excited about? 🧡

HubSpot’s commerce-powered platform overcomes obstacles of global disconnection by connecting your data, your customers, and your community in one place.

Trying to diversify your content by creating a podcast, but struggling to keep up? 😖HubSpot’s Podcast tool is your solut...
08/20/2024

Trying to diversify your content by creating a podcast, but struggling to keep up? 😖

HubSpot’s Podcast tool is your solution🧡

This powerful tool lets you handle everything in one place, making podcast management a breeze. All you need to do is:
- Create your podcast show in your portal
- Upload an episode's audio file (or upload a script and let AI handle the talking!)
- Add episode details like show notes and imagery
- Post via the RSS feed
- And that's it!

Pro tip: If you utilize one of the AI voices, keep a close eye on your transcript for tricky phrases or words and review the recording thoroughly for accuracy before posting 🔍

Want to see the Podcast tool and other Content Hub tools in action? Check out our HubSpot Helper video ➡️ https://bit.ly/3YYWtXI

Is your lead scoring hitting the mark and giving your sales team perfect qualified leads? 🎯We're willing to bet your ans...
08/16/2024

Is your lead scoring hitting the mark and giving your sales team perfect qualified leads? 🎯

We're willing to bet your answer is a resounding: 🤷🤷‍♂️🤷‍♀️

If you’ve set up your HubSpot Score property, it's critical to regularly audit and optimize your lead scoring in your portal.

So…how often should you audit? What are the best ways to optimize? Who should be involved? How can you tell if it is (or isn't) working?

We break down all the strategic considerations and share how to build our favorite reports for monitoring your lead scoring in our HubSpot Helper video, check it out 👇
https://bit.ly/3M5W5PP

Worried that default objects in HubSpot can't quite capture your unique data needs? 😅Maybe you're trying to associate so...
08/02/2024

Worried that default objects in HubSpot can't quite capture your unique data needs? 😅

Maybe you're trying to associate software licenses to multiple end users, or maybe you want to create real estate listings…Custom Objects are perfect for you! 🤩

Still not sure if you need one?

We break down all the strategic considerations and a step-by-step tutorial for how to set up your very own Custom Object in our HubSpot Helper video, check it out 👇
https://bit.ly/3WQwnVH

Need to answer tons of customer inquiries while supporting your reps effectively? 😅Enter: HubSpot's AI Agent (AKA AI Cha...
07/31/2024

Need to answer tons of customer inquiries while supporting your reps effectively? 😅

Enter: HubSpot's AI Agent (AKA AI Chatbot) tool!

Create a chatbot powered by your web content and knowledge base articles that update in real-time as you make changes—your customers will always receive the most accurate information. 📚

Utilize the AI Agent just like HubSpot Live Chat:
- Build your chatflow with your questions and copy
- Route folks appropriately if the AI cannot answer
- Create tickets based on responses
- And more!

Save your service reps time so they can focus on more complex client questions!

Want to see the AI Agent and other Service Hub tools in action? Check out our HubSpot Helper video ➡️ https://bit.ly/3A6w14b

Did you miss any of our July blogs?Check out these awesome insights for B2B tech marketing and HubSpot ⬇️🎟️ Streamline p...
07/30/2024

Did you miss any of our July blogs?

Check out these awesome insights for B2B tech marketing and HubSpot ⬇️

🎟️ Streamline processes using HubSpot tickets for customer support, IT requests, internal marketing tasks and more: https://bit.ly/3A5iLwG

🔍 Will organic SEO or paid ads make the biggest impact with Google's recent changes (psst…it's both): https://bit.ly/4d45S4y

🛠️ Do you need a user-friendly, pre-designed WordPress template or complete, customized control for your website: https://bit.ly/3yuVPXb

📊 Learn when to create custom properties in HubSpot and how to implement them effectively: https://bit.ly/4d0bgWl

🎯 Create more targeted campaigns in HubSpot by using custom behavioral events: https://bit.ly/4d0grWw

What are you most excited to learn about? 🤔

Need an easy way to maximize your content’s reach and efficiency? 🧐HubSpot’s Content Remix tool is the way to go🧡This po...
07/25/2024

Need an easy way to maximize your content’s reach and efficiency? 🧐

HubSpot’s Content Remix tool is the way to go🧡

This powerful tool allows you to use AI to repurpose your top-performing assets for multiple channels! All you have to do is:
- Select your high-performing content
- Choose the formats you want to create
- Generate and review the repurposed content
- Distribute across your desired channels!

Pro tip: Experiment with the starting content piece! Try starting with a blog once and a landing page next time to see what the tool spits out for other channels 📣

Want to see the Content Remix tool and other Content Hub tools in action? Check out our HubSpot Helper video ➡️ https://bit.ly/3WA5vJl

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