GrayHair Software

08/28/2026

Direct mail that plays well with others

Direct mail doesn't live in a vacuum. So why manage it like it does?

-A mailpiece arrives.
-An email follows.
-Paid media reinforces the offer.
-A QR code creates a digital interaction.
-A customer converts.

That's not five different marketing activities ----> That's one campaign!

GrayHair connects direct mail delivery and engagement with the digital channels around it—giving marketers greater visibility into the entire customer journey and a clearer understanding of what drives results.

Because direct mail gets a lot more interesting when it plays well with the rest of your marketing.
https://hubs.ly/Q04rmyBL0

08/27/2026

“Where is my card?”

Most organizations know when a package is delivered, but not when a replacement credit card gets stuck, delayed, or lost in the mailstream.

GrayHair Software’s GH Card Insights™ turns USPS debit and credit card delivery events into real-time business intelligence. That means better visibility for card operations, stronger fraud and risk monitoring, and faster answers for customer experience teams when the question is: “Where is my card?”

Learn more:

Turn USPS card delivery events into business intelligence that improves operations, detects fraud risk, tracks SLAs, and strengthens customer service.

08/26/2026

Ask Adam is a Q&A session that answers your address quality questions. Submit your toughest UAA, NCOALink, or address hygiene question and it goes straight to Adam Collinson. Submit yours here: https://hubs.ly/Q04vbnRR0

08/25/2026

Your direct mail campaign dropped on Monday. When did your customers actually get it?

Timing matters, especially when email, SMS, paid media, and other communications are scheduled around an estimated in-home date.

GH Direct Mail IQ™ connects Mail Tracking and Delivery Intelligence to the omnichannel marketing campaign, giving marketers greater visibility into when direct mail is reaching customers.
https://hubs.ly/Q04rm-RH0

08/24/2026

Join the South Suburban PCC for our Fall Event: Hot Topics in Addressing, Military Mail, and a Plant Tour on August 26, 2026, from 9:00 AM–2:00 PM.

Adam Collinson, Director of Address Intelligence at GrayHair Software, will share insights on Addressing and Mail Processing.
🎟️ $35 per person 📍 Space is limited — join the waiting list today!
https://hubs.ly/Q04v3Nct0

08/19/2026

Your direct mail campaign starts before you mail anything.

A brilliant offer sent to an outdated address still produces a response rate of zero.

Address quality isn't just a postal operations issue. It's a campaign performance issue.

GH Direct Mail IQ™ brings GrayHair's enterprise Address Intelligence into the campaign lifecycle—helping marketers improve audience quality, reduce undeliverable mail and give more of every campaign an opportunity to perform.

Better Data. Better Campaigns. Better ROI. https://hubs.ly/Q04rm-Rz0

08/17/2026

“Nothing is 100%.” That’s the reality in address quality.

With human judgment, constant change, and imperfect data, you will never hit 100%. The goal isn’t perfection; it’s continuous improvement, smart risk management, and resilient processes that keep you moving closer to your best possible results.

That mindset shift is where true address quality excellence begins.

Postal mail only works if it arrives in the right mailbox. In this pre-recorded, on-demand webinar, Adam Collinson and industry leaders from GrayHair Software, UnitedHealth Group, University of Minnesota Foundation, The Berkshire Company, and High Rock Strategies break down the true costs of failed communications and how to fix them.

If mail is part of your customer experience, this webinar is essential to your operations.

Watch now: https://hubs.ly/Q04r1Htg0

08/13/2026

When a mailing address becomes a safety risk, there are more options than many people realize.

From USPS protections for court-ordered protected individuals to PO Boxes, private mailboxes, premium forwarding, virtual mailboxes, and state Address Confidentiality Programs, layered solutions can help keep a home address private while preserving access to essential mail.

Read more about safer mailing address options and how these programs work: https://hubs.ly/Q04qV5vp0

08/12/2026

NCOA and ACS™ aren’t the same, but they work best together.

NCOA helps you catch permanent address changes before you mail, using up to 48 months of change-of-address data. ACS™ works after you mail, giving you additional new addresses, more matches NCOA missed, and Nixie Codes that explain why pieces were undeliverable.

Used together, these tools help you decide when to act and what to do with undeliverable mail, so more pieces reach the right mailbox.

Postal mail only works if it arrives in the right mailbox. In this pre-recorded, on-demand webinar, Adam Collinson and industry leaders from GrayHair Software, UnitedHealth Group, University of Minnesota Foundation, The Berkshire Company, and High Rock Strategies break down the true costs of failed communications and how to fix them.

If mail is part of your customer experience, this webinar is essential to your operations.

Watch now: https://hubs.ly/Q04r1wFZ0

08/11/2026

Risk teams are expected to catch fraud and manage compliance, often without reliable visibility into whether sensitive mail was delivered, delayed, redirected, or returned.

That is not a policy problem, but a data visibility problem, and the postal data that would solve it already exists.

Every mail event generates a signal: production, presort, USPS processing, redirect, out-for-delivery, delivery, ACS feedback. Connected to your fraud systems, risk models, and compliance workflows, those signals tell you when something is wrong BEFORE the customer calls, the claim is filed, and the damage compounds.

GrayHair integrates delivery intelligence directly into the systems where risk is managed. Address anomalies surface earlier. High-risk destinations get flagged or suppressed. Sensitive communications are protected.

Compliance posture strengthens because delivery becomes visible and auditable.

The alternative is reacting after the fact, which is more expensive every time.

Learn more at https://hubs.ly/Q04qTNF90