WRKDesigns

WRKDesigns Surface Pattern and Graphic Design studio located in Syracuse, New York. Full service surface pattern and graphic design studio.

We offer creative solutions for all your graphic design, web design, trade show display, and promotional products needs. Whitney Daniels, owner of WRKDesigns, also offers exclusive products featuring original designs as well as handmade eco friendly jewelry and accessories. Visit www.wrkdesigns.com for more information.

We have another little girl on the way! So of course I had to made her a custom baby quilt 🥰 Using collection by
07/20/2026

We have another little girl on the way! So of course I had to made her a custom baby quilt 🥰 Using collection by

Only a year later… but I finished another block in the 🌙 💀 This one is the by bobbinsandunicorns
07/20/2026

Only a year later… but I finished another block in the 🌙 💀 This one is the by bobbinsandunicorns

12/02/2025

Miles Newlyn is a prominent British typographer and logo designer known for creating identities for major global brands. One of his most recognized contributions is the 2004 Unilever logo, developed in collaboration with Wolff Olins. The redesign replaced the older, more corporate-looking mark with a modern “U” composed of numerous small icons, each symbolizing a different aspect of Unilever’s vast portfolio, from food and hygiene to sustainability and personal care. Newlyn’s concept centered on expressing the company’s diversity within a single coherent symbol, turning the monogram into a storytelling device that conveyed Unilever’s mission of “adding vitality to life.” The icons within the “U” include representations such as a sun, DNA strand, palm tree, spoon, hand, and recycling symbol, reflecting both the products the company creates and the values it promotes. Alongside the icon-filled monogram, Newlyn also crafted the accompanying wordmark, ensuring a unified typographic voice. The logo has since become an influential example of identity design, praised for its clarity, depth, and ability to humanize a large multinational brand.

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Syracuse, NY
13209

Telephone

+13152893988

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