Ocean's Edge Media

06/24/2026

Ever asked Siri or ChatGPT a question and just trusted the answer it gave you? That is why AEO is so important right now.

So what is AEO? Answer Engine Optimization is the next evolution beyond traditional SEO. Instead of just ranking on a page, it's about getting your business to BE the answer that AI tools, voice assistants, and search engines serve up first.

The way people search is changing fast, and businesses that adapt now will have a serious head start.

In our latest post, I break down what AEO actually means (I tried to keep it plain english!), why everyone's suddenly buzzing about it, and how it could shape the future of how customers find your business.

After 15 years in this space, I love making this stuff make sense for small business owners. No fluff, just straight talk. Read the full guide and let me know your thoughts!

https://oceansedgemedia.com/what-is-aeo-and-why-businesses-are-talking-about-it/

This post is the breakdown I wish someone had handed me when AI search results first started eating into traffic I’d worked hard to build. I’ll walk you through the AEO meaning in plain English, where it overlaps with SEO, where it splits off, and exactly how I’d start if I were you. Let’s g...

06/22/2026

We hope to see you all out for this year's Pasco Fun Fest event! We've loved working with the event coordinators and were honored to make the website for the 4th of July event.

Check out the site now at https://pascofunfest.com/ . There's still time to register to be an event sponsor and/or vendor! We will have a tent and would love to see you all at the event.

06/20/2026

Come out this 4th of July and see some amazing fireworks from Mohawk Pyro Productions ! We will be there as a vendor - stop by our tent and grab some fun toys for the kids.

06/08/2026

Speaking Local

Too often small businesses make the mistake of optimizing their website for broad, highly competitive search terms. For example, a local car detailing place will target the keyword “Car Detailing." This puts them in direct competition with high-authority aggregators like Yelp, Google Maps, and Angi. You draw in browsers, not buyers. You need to attract customers in your geographic region, which means your keywords need to be specific, local, and phrased for your local searchers who are ready to make a purchase.

Local Keywords combine your core services with geographic locations, ex: “Car Detailing in Trinity." By shifting your focus from broad terms to localized phrases, you severely reduce your competition and increase the likelihood of attracting high-intent visitors. We could dive deeper into the content and phrasing for specific Keyword Intent but I want to keep things focused on localized keywords. Once you’ve identified your terms, they need to be integrated into your website (naturally). The keywords should be inside your title tags, H1 tags, first paragraph, URL slug, alt-tags (if relevant), meta descriptions, and body copy. This sends a clear signal to search engines to connect local audiences.

What You Should Do:
Identify your top 3 services and pair them with your primary city and surrounding areas. Review your website. Determine each page's focus keyword and page goals. Ensure these localized phrases appear naturally in headlines, meta descriptions, SEO titles, body content and more.

Don’t let your website compete nationally when you work, sell or service locally.

06/06/2026

Why Customer Feedback Is More Important Than You Think:

Google reviews are one of the most critical ranking signals in Google’s local search algorithm. Google wants to give the best search experience to its users. When your business is receiving positive reviews regularly, you are telling Google that your business is active, reliable and trusted by the community.

But it's not just your rating. Google considers the number of reviews, how often reviews are received, and even the words customers use in the review. If a client mentions a specific service or location in their review (“best web design in our area"), it adds to your relevance for those search terms. To build an effective review engine, businesses need to create an easy flow for getting customer feedback.

What You Should Do:
Head to your Google Business Profile dashboard and create a direct review link. Include this link in your email signatures, post-purchase follow-ups, or print it on a physical card with a QR code for in-person customers. To make the request more personal, tell them that as a local business their feedback helps others discover your services.

Getting a steady stream of reviews takes time and planning. We are here to help. Contact us if you want to see how we can increase leads and sales for your website.

06/03/2026

Why Google Won’t Find Your Business

Have you ever searched for your services in your local area and seen your competitors at the top of google maps and your business nowhere to be found? This is a common issue for many local business owners. The truth is, unless you tell Google, they don’t know where to rank your business in local search results by default. Your Google Business Profile is the foundation of all local search visibility. It’s a free tool that lets you build your digital storefront on Google Search and Maps.

Google uses three main ranking factors to determine which businesses to show someone when they search for a service “near me”:
- Distance
- Relevance
- Prominence

If you don’t have a claimed, verified, fully-optimized Google Business Profile, you are invisible to Google’s local algorithm, no matter how long you’ve been doing business in the community.
The first and most important step is to claim your profile.

Having problems with local business verification or showing up on the map? We are experts at getting you found. Get in touch with us today.

05/24/2026

We’re proud to announce the fully rebuilt and redesigned website for Mohawk Pyro Productions !

What started as a simple one-page website has now evolved into a fully responsive multi-page experience built to support both their growing business and large-scale events.

The new website now includes:
- Dedicated pages for Public & Private Events
- Vendor Registration & Food Truck Sign-Ups
- On-Site Registration Payments with Direct-to-Bank Transfers
- Mobile-Friendly Responsive Design
- Google Analytics & Google Search Console Integration
- Expanded event and showcase sections
- A scalable foundation for future growth

This is just the beginning. Over time, we’ll continue expanding the platform with upcoming 4th of July footage, private event showcases, media galleries, and more behind-the-scenes content from the incredible shows Mohawk Pyro Productions puts on throughout the year.

We’re excited to see their fireworks light up Pasco this 4th of July!

If your business has outgrown a basic website and needs a platform built for growth, automation, and visibility—let's talk.

05/15/2026

This summer, get the site you've always wanted.

Let's work together and make something incredible.

05/08/2026

We are incredibly thankful for each of our customers and love to see their appreciation. Have a great weekend everyone!