08/20/2026
Just attended a zoom call with agency owners across the US to listen to 4 panelists discuss what we need to know about AI Search visibility.
There was an agency owner on the panel who didn't show up with opinions. He showed up with data.
Joshua Crouch of Relentless Digital ran roughly 14,000 searches through ChatGPT, Perplexity and Google AI — the actual questions homeowners type. "Who's the best plumber in [city, state]?" "Who are the best water heater repair companies in [city, state]?"
Then he tracked every source the AI read to build its answer. Not what it said. What it read.
Ten websites accounted for over 9,000 of those citations.
What's not on the list: one of the area plumbing/service company's websites.
When a homeowner asks AI who the best plumber in town is, it is not reading your website. It's reading a list somebody else wrote, and repeating what that list said.
I'm breaking the top 10 websites that got cited over the next couple weeks — including the seven you can claim for free today. Follow along and join the conversation!