10/28/2026
Not everyone who sees your ad is going to click it.
Some people will see your name, keep scrolling, and Google you three days later. They might check your reviews, visit your website directly, look through your social media, or ask someone if they've heard of you.
Then they finally call.
That journey is harder to fit neatly into a report, but it still started somewhere.
Marketing doesn't always work in a straight line from “saw ad” → “clicked” → “bought.” Sometimes the job of the first interaction is simply making sure they remember your name when they're ready.