TouchStone Digital

09/03/2026

A website form is a handshake with a new contact, and the fields you choose decide what kind of lead you get back.

Senior Digital Marketing Specialist Kara Koepfer's latest article covers which questions earn a spot on your form and how to tell when one is quietly costing you submissions.

Read it here:

Web accessibility boosts SEO and helps build trust while reducing legal risk. Read our blog post to learn how to implement standards.

09/02/2026

Welcome to September's first Web Health Check Wednesday!

Ever wonder how search engines find every page on your site? That's where your XML sitemap comes in. 🗺️ It's like a roadmap that tells Google exactly which pages to crawl and index.

Here's how to update yours:
✅ Generate a sitemap through your CMS or an SEO plugin.
✅ Submit it to Google Search Console under the Sitemaps report.
✅ Update it whenever you add or remove pages.
✅ Exclude pages you don't want indexed, like thank-you pages or drafts.

08/27/2026

Here's what summer's looked like so far for the TouchStone team. They've had some great adventures in BEAUTIFUL places!

08/26/2026

If you tuned in to last week's Wednesday, you'll know we covered schema markup. If you've worked on adding that to your website, you've completed the first step in the process.

Now, it's time to ensure you optimized it properly. Refer to this checklist:
✅ If you've set up Google Search Console, check the Enhancements report to identify structured data errors.
✅ Complete all required fields in schema markup.
✅ Test desktop and mobile versions of your website.
✅ Verify your structured data matches what's on your webpages.
✅ Create an audit schedule to account for periodic site updates.

08/20/2026

AI Overviews and chatbots are answering questions before users ever click a link. That means:
📉 Fewer clicks from traditional search results
🔍 A bigger premium on being the source AI tools cite

That means you need high-quality content that's well-structured and answers questions directly. The brands that win in this new era won't just rank. They'll get cited.

Let's talk and figure out how your website measures up: https://tinyurl.com/5djbzd54

08/19/2026

This post is a day late, but in our defense, we were a little busy celebrating. 🎂

Yesterday was Nathan Steinmetz's birthday. It also happened to be National Bad Poetry Day, so we came up with a little something special for the occasion. 📜🖋️

He sits in his chair, puzzling along,
While Hamilton and Smashing Pumpkins fill his head with their songs.
Brainstorming how to take digital strategies up a level,
Like a carpenter shaping edges with a bevel.
He's a master of juggling multiple projects.
He never breaks a sweat, only fiddles with objects.
One thing you can count on when Nathan's around:
When he puts his mind to something, success is sure to abound.

Happy birthday to our Director of Digital Strategy. Read up on his history: https://www.touchstonedigital.com/who-we-are/nathan-steinmetz/

08/19/2026

🤔 What's schema markup?
It's tags or codes embedded into HTML that describe the content on your webpages. It tells internet crawlers what's on each page so they can interpret it.

🤔 Do I need schema markup on my website?
Yes! It can increase the likelihood of your content appearing higher on SERPs and in rich snippets at the top of a results page.

🤔 What types of content require schema markup?
You can use it to provide structured information about blog articles, product and service pages, location pages and events.

🤔 Is it relevant to AI search results?
Extremely. ChatGPT, Google AI Overview and other AI tools rely on schema markup to summarize and cite content accurately.

08/17/2026

Quick quiz: Is boosting a post the same as running an ad? 🤔

Nope! Boosting pushes your post to more people and racks up likes and reach. An ad campaign targets potential buyers to encourage leads, sales and calls.

Do you know which strategy your budget is going toward?

08/12/2026

Does your URL have a little padlock next to it? If not, that means you're missing a Secure Sockets Layer (SSL) certification, and your site's not secure. 🔒

Here's why that matters:
⬆️ Google favors secure websites in SERP rankings.
🔐 Having an SSL certificate helps protect data collected in transactions and forms.
🚨 Browsers flag non-secure site, which can drive away organic traffic.

Need an SSL or want to update your current certificate? Get in touch, and we'll get the job done.

08/11/2026

Content Developer Jessica Speweike completed the Social Media Marketing Crash Course from Semrush. See what she had to say about it.