Forward Web

Forward Web Forward Web - Analytics Driven, Performance Focused. There are four key areas where we can help your business improve its online visibility and functionality.

Online Presentation
Here we can take a look at your current online presentation to ensure your website, app and social media pages are connecting with your intended audience, along with establishing consumer confidence. Once we have identified the areas that need improvement we can offer solutions through those problems via better UX design, Graphic Design, Professional Photography and Video. Webs

ite/App Functionality
Here we can take a look at your general website mechanics (navigation, user friendliness..ect. While also looking at the areas of your business that could be automated online (but are not). Some examples of this are online scheduling, ordering, basically any task that can save your staff time and your business money through online automation. Online Visibility
Here we can take a look at how easily people are able to find your business. This is not necessarily people who are specifically looking for your business, this also includes people who are interested in the services your business offers. Once we have determined how visible your business is or is not, we can offer up solutions to ensure you are able to organically reach your intended audience. Social Media, Online Marketing and Analytics
Here we can analyze your businesses existing efforts in relation to your exsisting social media presence, online marketing (Google, Youtube, Facebook, Instagram Ads..ect, along with SEO and other organic marketing methods). In addition, we will make sure your business is properly collecting data to measure effectiveness of existing campaigns, while also offering up solutions to the areas where your business can improve.

πŸ’‘A key fundamental mindset to being successful online is understanding that what was effective yesterday, may no longer ...
04/16/2023

πŸ’‘A key fundamental mindset to being successful online is understanding that what was effective yesterday, may no longer be effective today and what is effective today, may no longer be effective tomorrow.

A good way to avoid finding your-self in a position where your business is now years behind the competition is by simply checking in on your online presence on a quarterly basis. Seems simple enough, however if your reading this, you'd be surprised by how many businesses (small and big) are not doing this. Whether its an agency, employee or yourself, you'll want to frequently analyze your strengths AND weaknesses. With the goal of incrementally strengthening your online presence over time. To give you an idea of the type of questions you can be asking:

- Where are our customers primarily finding us online, can we double down?
- Are we spending money in areas that are not generating results?

In addition, you'll want to do a bit of forward thinking to anticipate any upcoming changes that might impact your business (both positive and negative). Some examples of this are:

- Are there any upcoming changes with Google or other Major platforms that might change the way our business is viewed or found online?
- Does the increasing availability of A.I bring any potential opportunities for our business online?

Although the questions you should be or can be asking will vary greatly from business to business. The general idea is to ask questions to better understand where your business is currently situated online and how you can continue improving to ensure you're forging a path for online success.

Small changes overtime = big resultsπŸ’ͺ

Here at Forward Web we are excited about 2023 and look forward to the possibilities of working with you in 2023. In the ...
01/01/2023

Here at Forward Web we are excited about 2023 and look forward to the possibilities of working with you in 2023.

In the meantime, we would like to wish you and your family a happy and prosperous start to your new year!

πŸŽ„πŸŽ… On behalf of Forward Web, we would like to take a moment to wish you and your family a very Merry Christmas!
12/25/2022

πŸŽ„πŸŽ… On behalf of Forward Web, we would like to take a moment to wish you and your family a very Merry Christmas!

πŸŽƒ On behalf of Forward Web we would like to wish you and your families a happy and safe Halloween!
10/31/2022

πŸŽƒ On behalf of Forward Web we would like to wish you and your families a happy and safe Halloween!

πŸ‘‹πŸ» Before diving into an ad campaign, its imperative you take a moment to identify the primary objective of your ad camp...
08/21/2022

πŸ‘‹πŸ» Before diving into an ad campaign, its imperative you take a moment to identify the primary objective of your ad campaign. Here are some popular objectives to help you get started:

- Building an Audience (Viewers to your web pages, and social media platforms)
- Generating Leads (Web, Phone and Chat)
- Generating more online sales
- Generating more physical traffic to your business location.

If your new to this, your first thought might be to say all of the above. However its important to at least initially, focus on a single objective (as your priority) so that you can ensure you are maximizing your budget AND promoting on the right platforms. Depending on your business, products and services, some platforms will be better suited for your objectives than others.

Stay Tuned for Step #2 πŸ˜‰

In the meantime, feel free to send us your question/comments. πŸ‘‡

πŸ€” Do you feel like you need to step-up your online marketing for your business? Here are 5 basic steps every business wi...
08/09/2022

πŸ€” Do you feel like you need to step-up your online marketing for your business? Here are 5 basic steps every business with a physical location should and can take before doing anything else online (even before creating a website).

1. Claim Your Google My Business Listing: As part of Googles effort to provide its users with relevant and useful information. Google offers businesses with a physical location a place to list their business on Google Maps for free. After you’ve created or claimed your GMB Profile, you’ll want to make sure your profile is complete with the best pictures and information possible.

2. Sync your GMB Listing with Bing Places: Save your-self the hassle of creating and managing multiple profiles. Grab additional visitors from Bing by syncing your GMB listing with Bing Places.

3. Claim Your Yelp Business Page: Run a quick search on Yelp to see if your business already has a Yelp page. If yes, claim it and update with all of the best information like you did with GMB. If there is no Yelp page, leave this alone for now. Yelp is not good for every business and there is no point in creating extra work for yourself unless its going to bring value to your business.

4. Inventory Your Social Media: Go through all major social media platforms Facebook, Instagram, Twitter, Linkedin and Youtube and check to see if your business has any pages you don’t have access to. Similar to yelp, not every social media platform is going to be good for your business. Remove whats un-necessary and keep only what you can frequently post to and maintain.

5. Check For Accuracy: Head back to Google/Bing and run some searches for you business. What comes up? Is it accurate? If no, get to work on ensuring the sources are corrected. If accurate, great. However the work is not done. Make a habit of checking at least monthly to ensure all information, photos..ect are remain accurate across all platforms.

πŸ™Œ Phew! That’s it. Granted, these are just some basics, there is much more you should and can do. Now one step closer to maximizing your online opportunities for your business.

πŸ’‘ Need our help? We can make sure the basics are covered and then some. Just send us a message at https://forwardweb.net/

On behalf of Forward Web, we would like to wish all of the Fathers of the world a happy, joyous and blessed Fathers Day!...
06/19/2022

On behalf of Forward Web, we would like to wish all of the Fathers of the world a happy, joyous and blessed Fathers Day!

Everything about your website should be centered around how easy your website is to use, because well... the easier your...
07/17/2021

Everything about your website should be centered around how easy your website is to use, because well... the easier your website is to use, the more people will use it. This is especially important if you are wanting to leverage your website to reduce the amount of time you or your employees are spending handling certain tasks (processing orders, answering basic questions..ect)

So how do you make your website more intuitive?.

Think about what your visitors are wanting to accomplish while on your website (making a call, buying a product, paying a bill, getting a quote..ect). Then, think about how you can make that process as simple and thoughtless as possible (from any device, from any point on your website). An essential part of β€œeasy to use” is intuitiveness. Meaning, when a website user sees it, they know exactly what to do. As long as your website visitors can complete the tasks they want without interruption or thought, your on the right track to higher conversions and better performing website.

Need our help? Send us a direct message or leave us a comment in the comments section below, we'd love to hear from you.

We would like to take a moment to wish you and your families a happy and safe 4th of July!
07/04/2021

We would like to take a moment to wish you and your families a happy and safe 4th of July!

Let us honor the fallen heroes who have made tremendous sacrifices to bring freedom to our lives.On behalf of Forward We...
05/29/2021

Let us honor the fallen heroes who have made tremendous sacrifices to bring freedom to our lives.

On behalf of Forward Web, we wish you and your family a safe Memorial Day Weekend.

Whether its generating sales, generating leads, providing useful information or all of the above. When building the foun...
03/17/2021

Whether its generating sales, generating leads, providing useful information or all of the above. When building the foundation of your web presence (your web site). The center of your build should always revolve around the user experience. How?

First identify your intended audience to ensure your content and media relate to your audience. Then, once you're confident your media and content are relatable to your audience. Second, create a layout that will allow your visitors to make purchases, contact your business, find useful information on your website as quickly and painless as possible. There are obviously levels of optimization to this, however it all starts with the right mind-set of being more intuitive and engaging with your website vs treating your website like a billboard.

Do this, and you'll be one step closer to having a successful web presence.

Address

3950 Sunforest Court Suite #200
Toledo, OH
43623

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+18005906985

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