Josh Pears

06/09/2026

This Is What Happens When a Brand Loses Itself

Once, maybe a brand could just have a name, make a good product, and let the product do the talking. Then came the logo. Then the website. Then the social media presence. Then the content strategy. Then the refresh. Then the purpose statement. Then the AI strategy. Then the rebrand. Somewhere in all of that, the brand forgot what it was supposed to mean....

Once, maybe a brand could just have a name, make a good product, and let the product do the talking. Then came the logo. Then the website. Then the social media

06/08/2026

Your Logo Is Not Your Brand. Please, I’m Begging You.

The Romans stole their gods from the Greeks. The church stole its symbols from the pagans. Halloween is Samhain with a costume change. Nike paid a design student $35 for a swoosh she sketched on tissue paper in 1971 and Phil Knight did not even like it. Meaning has never been created from nothing — it is always inherited, reframed, or built from scratch through decades of consistent behavior. Your logo works exactly the same way. The problem is most brands never build the thing underneath it....

The Romans stole their gods from the Greeks. The church stole its symbols from the pagans. Halloween is Samhain with a costume change. Nike paid a design studen

06/05/2026

Canva: 265 Million Users, 0 Brand Strategies

Canva has 265 million users. Let that number sink in. 265 million people, all opening the same app, browsing the same template library, dragging the same elements onto the same grid, changing the font to something they think is theirs, and publishing the result as their brand identity. 265 million people who have collectively decided that brand strategy is something that happens automatically the moment you pick a color palette....

06/03/2026

Victoria’s Secret Forgot It Sold Underwear

Victoria's Secret experienced a significant comeback after struggling with a misguided rebranding that alienated its core customers while failing to attract new ones. New CEO Hillary Super restored the brand's identity by emphasizing authenticity and inclusivity, leading to increased sales and a stock revival, proving that genuine brand values are essential for success....

Victoria's Secret experienced a significant comeback after struggling with a misguided rebranding that alienated its core customers while failing to attract new

06/02/2026

Jaguar Deleted Itself and Called It Bold

The Jaguar rebrand initiated on November 19, 2024, is criticized for misunderstanding evolution and alienating its loyal customers. The company's drastic changes, like deleting its social history and logo, led to plummeting sales and sparked public ridicule. The lesson emphasizes the importance of respecting brand heritage while evolving....

The Jaguar rebrand initiated on November 19, 2024, is criticized for misunderstanding evolution and alienating its loyal customers. The company's drastic change

06/01/2026

Your Brand Looks Expensive and Says Absolutely Nothing

You will find muted beige, a single serif, soft gradients that go nowhere, slow-motion lifestyle shots of someone holding a coffee cup near a window, and copy that sounds like a mood rather than a message. "Elevated." "Timeless." "Crafted for modern living." "Designed for you." Now scroll to the next one. You will find the same palette, the same font, the same copy, the same window, and a different logo....

05/30/2026

I’m Done Being Polite About Branding

I've been in this industry for over 15 years. I've built brands from scratch, watched brands collapse under their own insecurity, and sat across from CEOs who spent $20 to $80,000 on a logo and $0 on figuring out what they actually stood for. I've watched billion-dollar companies rebrand themselves into oblivion because nobody in the room was willing to say the uncomfortable thing out loud....

I've been in this industry for over 15 years. I've built brands from scratch, watched brands collapse under their own insecurity, and sat across from CEOs who s

05/15/2026

I've been honored as #1 in the top 20, propelling me to the next level! Every single vote makes impact. The voting for the next tier last for 7 days.

I Use My Camera To Paint A Minimalist View Of Shadow And Light. I Enjoy Capturing The Human Condition And People In Their Natural Element.

05/14/2026

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I Use My Camera To Paint A Minimalist View Of Shadow And Light. I Enjoy Capturing The Human Condition And People In Their Natural Element.