Juniperfolk Designs

Juniperfolk Designs Brand & web design built with strategy & emotion at the forefront.

Each founder who comes to me is different. But they often say the same things on our discovery calls. “I’m great at my j...
05/20/2026

Each founder who comes to me is different.

But they often say the same things on our discovery calls.

“I’m great at my job, but my brand doesn’t match my vibe.”

“I’m getting people interested in working with me, but I have nowhere to send them.”

“I hate my logo.”

“My website looks so DIY it’s embarrassing.”

And guess what? After working together, none of those sentences need to come out of their mouth.

Apply to work with Juniperfolk & stop saying things like that.

Each founder who comes to me is different. But they often say the same things on our discovery calls. “I’m great at my j...
05/20/2026

Each founder who comes to me is different.

But they often say the same things on our discovery calls.

“I’m great at my job, but my brand doesn’t match my vibe.”

“I’m getting people interested in working with me, but I have nowhere to send them.”

“I hate my logo.”

“My website looks so DIY it’s embarrassing.”

And guess what? After working together, none of those sentences need to come out of their mouth.

Apply to work with Juniperfolk & stop saying things like that.

It’s common for architecture firms confuse customers, internal disorganization, & poor planning. Not NODE Architecture. ...
05/19/2026

It’s common for architecture firms confuse customers, internal disorganization, & poor planning.

Not NODE Architecture.

They bring a fresh approach, a new perspective, and quality craftsmanship to their client work.

From when we first met, I knew this project was one that would go down as a beautiful one to be a part of.

I was right. Here’s a glimpse into their brand identity.

Heavy on the start before you’re ready.This was my least favorite piece of advice that I heard when I was starting a bus...
05/18/2026

Heavy on the start before you’re ready.

This was my least favorite piece of advice that I heard when I was starting a business. As someone who focuses on perfection and making sure everything she delivers is gold, starting before I was ready felt like a step backwards.

if I started before I was ready, how could I make sure that everything was perfect? Up to par? Outstanding?

Turns out, you learn along the way and if you are building a business with integrity and leading with curiosity, you cannot go wrong.

Take this as your sign to start the business, record the video, post the content, and put what you love out there in the world before you’ve deemed it worthy.

This brand deserves a permanent grid post. A full breakdown to come, but working with on her fitness & nutrition brand ...
05/15/2026

This brand deserves a permanent grid post.

A full breakdown to come, but working with on her fitness & nutrition brand was incredible from start to finish.

I cannot reccomend her enough as someone in the fitness space and I am truly honored to have helped bring this design to life.

05/14/2026

1,643 days since I launched Juniperfolk.

39,432 hours.

141,955,200 seconds.

Countless decisions, a million ideas, & hundreds of lessons learned.

The power a woman holds when she grabs onto an idea and doesn’t let go is unreal.

Cheers to the next thousand days.

Refine Skin & Lash Boutique needed a brand that finally matched the level of expertise she has been bringing to her clie...
05/13/2026

Refine Skin & Lash Boutique needed a brand that finally matched the level of expertise she has been bringing to her clients for nearly two decades.

The color palette was built intentionally around soft mineral tones, muted dusty blue, and warm neutrals that communicate calm, sophistication, and trust.

The primary logo centers on a custom R with a soft swooping leg that adds elegance and movement without feeling overdone. The icon gives her something instantly recognizable across signage, packaging, and social. The full suite rounds out with a secondary monogram, submarks, and brand assets built around the taglines “beauty refined” and “radiance found.”

What I love most about this one is that it just tells the truth about her business. Polished, personal, and built to last.

This is what happens when strategy leads the design.

I always say that the era of DIYing your brand is something I never want to take away from business owners. You learn so...
05/11/2026

I always say that the era of DIYing your brand is something I never want to take away from business owners.

You learn so much during this time.

[about yourself and about who you want to be]

But at some point your brand stops growing with you and instead, it is the thing that holds you back.

That’s when you know it’s time to work with a professional designer.

Project spots open for summer.

Address

Traverse City, MI
49684

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