Juniperfolk Designs

Juniperfolk Designs Brand & web design built with strategy & emotion at the forefront.

Your brand doesn’t end with your logo. It doesn’t start there either. It starts with who you want to be know as and it e...
01/20/2026

Your brand doesn’t end with your logo.

It doesn’t start there either.

It starts with who you want to be know as and it ends with who you’re here to help.

So many business owners get caught up in the “what’s my logo supposed to look like?” phase, rather than the “but how will my brand disrupt my industry?” phase.

Your logo is only a fraction of what the brand ends up being. This brand, Margo Chamberlain Therapy, has a stunning logo, but I can promise that isn’t even the tip of the iceberg.

A few recent projects that needed to make the feed 🤍Part of my brand design process for my clients is creating industry-...
01/03/2026

A few recent projects that needed to make the feed 🤍

Part of my brand design process for my clients is creating industry-specific mockups as we create on their brand identity.

I almost feel like I would do my clients a disservice if I didn’t allow them to see what their brand would look like in real life.

Business cards, sweatshirts, hats, packaging, wine bottle labels, matchbooks, coffee cups….the list goes on and on.

If you want to see your brand come to life as we work together, head to my website and fill out an inquiry form.

xoxo

01/03/2026

Life is short, make it joyful.

I’ve built this business for nearly five years now and although my goals, dreams, & offers shift as I grow— my reason for doing so does not.

I want to find joy.

Joy in my life and joy in my business.

Here’s a few ways I want to do that this year:

• Meet friends at coffee shop to work together
• Book a celebratory dinner for myself when I reach a goal
• Talk more about what I’m really proud of with my close friends & family
• Remember that rest is a *good thing*
• Interact more with Instagram friends
• Attend 1-3 networking events & meetups a month

xoxo

I feel better already. Cheers to 2026 & to a year full of letting go, believing we are worth it, & standing up for ourse...
12/31/2025

I feel better already.

Cheers to 2026 & to a year full of letting go, believing we are worth it, & standing up for ourselves.

What’s on your list??

xo

12/17/2025

The end of a project isn’t just black & white logo exports and some HEX codes.

Building a brand identity requires diving deep into the story and building a strategic foundation that the rest of the brand is born from.

The end of a brand project includes brand guidelines, strategies, tutorials, mock ups, and so much more.

But what it really provides you is a strategic road map for using your brand in real life and watching it grow.

Booking projects for February 2026. 🫶🏼

How many times have you sat on Pinterest trying to figure out a color palette?How many hours have you spent looking at “...
12/02/2025

How many times have you sat on Pinterest trying to figure out a color palette?

How many hours have you spent looking at “ modern Google font pairings”?

How many minutes have passed where you’re questioning what your logo is saying about your business?

You already know you’ve outgrown DIY.

At this point, you’re not investing in branding for the aesthetics.

You’re doing it for alignment, clarity, and confidence.

Because when your brand finally reflects the level you provide to your clients… Everything shifts.

🕊️

Small enough to fit anywhere, meaningful enough to represent your brand. Icon logos are the smallest representation of y...
11/13/2025

Small enough to fit anywhere, meaningful enough to represent your brand.

Icon logos are the smallest representation of your brand, but shouldn’t be overlooked.

Something about creating an icon that has subliminal messaging speaks to me and I love distilling the brand down to a simple mark.

For some brands, the mark because something artistic. For some, more regal. For other, an initial (with a twist) is best.

Each one is different and each one has a different story.

Plus, they aren’t always nailed on the first try. Most of these designs were the second (or fourth) concept, but once we find it, you can feel it.

How does your brand do in small spaces?

I worked primarily with solo entrepreneurs. Want to know why? Because solo entrepreneurs have grit. They have a drive wi...
11/12/2025

I worked primarily with solo entrepreneurs.

Want to know why?

Because solo entrepreneurs have grit. They have a drive within them and a desire to build something from nothing.

I work with business owners who come to me with the beginning of an idea and a desire to make people feel a certain way. From there, I work with them to create a digital identity and a website experience that does it justice.

I was in a meeting today with a potential client and we both sat there in awe for a moment and what we had the opportunity to do.

Completely different businesses, but freedom just the same.

If you’re done playing around with Canva with a logo that doesn’t stand out, let’s chat about a new brand for 2026.

When a founder takes the time to understand herself and invests in her identity… it shows. When she loves what she does ...
11/11/2025

When a founder takes the time to understand herself and invests in her identity… it shows.

When she loves what she does every day… it shows.

When she believes in herself and those around her… it shows.

I believe this to be true about all parts of this rebrand. as the founder of TC Floral CO, as the brand photographer who captured the perfect energy, and myself as the designer.

Development is underway for the new website and I cannot wait to share.

If you’re looking for the perfect florals in Northern Michigan, check her out.

Address

Traverse City, MI
49684

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