Trakwell.ai

Trakwell.ai Turn Foot Traffic into Sales
A CRM that tracks real-time sales results, connects to customers and lets you see your foot traffic on any device.

March gave us a tale of two floors — more opportunity, but less to show for it.In mattress, traffic and prospecting surg...
04/09/2026

March gave us a tale of two floors — more opportunity, but less to show for it.

In mattress, traffic and prospecting surged, but conversion fell sharply as time with customers dropped, turning more conversations into missed closes.

In furniture, the opposite pattern showed up — teams are converting slightly better, but fewer people are walking in, dragging revenue down. Across both categories, the signal is the same: activity is there, but it’s not being fully captured.

Read on how furniture and mattress retailers performed in March—including insights into traffic trends and sales movements.

Your busiest days are probably your worst days. Not because your team isn't trying. Because they can't see what's happen...
03/12/2026

Your busiest days are probably your worst days.

Not because your team isn't trying. Because they can't see what's happening when they're overwhelmed.

One furniture retailer discovered their peak-traffic shifts were producing their lowest conversion rates. Not because of that — after they could see it.

$184,000 a month was sitting in a 5-point gap nobody knew existed.

The money wasn't far away. It was right in front of them.

Before October 2025, this retailer operated like most high-ticket stores: they knew their sales numbers but had zero visibility into the relationship between traffic and conversion.

Two stores, same traffic—one doubles the sales. Your best location celebrates success, but your worst one tells the trut...
11/05/2025

Two stores, same traffic—one doubles the sales. Your best location celebrates success, but your worst one tells the truth about your process. Learn more about what your lowest-performing store is trying to teach you.

We examined September performance across a 15-store furniture chain. When Store T hit 57.9% conversion for the month—140 sales from just 242 visitors—leadership probably celebrated.

https://bit.ly/4mkBo3i
05/16/2025

https://bit.ly/4mkBo3i

Clear purpose and principles give rise to complex, intelligent behavior. Complex rules and regulations give rise to simple, stupid behavior.

Ever played horseshoes? Getting “close” scores points. But in retail? Not so much.This week, we’re diving into the real ...
05/01/2025

Ever played horseshoes? Getting “close” scores points. But in retail? Not so much.

This week, we’re diving into the real costs of the “close enough” mindset that’s quietly eating away at profits across our industry.

This week, we're diving into the real costs of the "close enough" mindset that's quietly eating away at profits across our industry.

As we close out the first quarter of 2025, both furniture and mattress retailers face challenging market conditions char...
04/10/2025

As we close out the first quarter of 2025, both furniture and mattress retailers face challenging market conditions characterized by declining conversion rates and average tickets.

March 2025 Retail Metrics: See how retailers performed in the final month of 2024 and evaluate the year’s progress.

https://bit.ly/4jgmHMk
04/03/2025

https://bit.ly/4jgmHMk

From Wayfair betting big on AI with their new "Muse" tool to some encouraging news for smaller retailers who figured it out.

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Tulatin, OR
97062

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