Weatherall Printing

05/28/2026

76 percent of consumers trust direct mail when making purchase decisions, compared to just 38 percent who trust digital ads. In our latest blog post, we explain why leading your marketing strategy with print and using digital to extend the conversation consistently outperforms the reverse.

A truly optimized marketing strategy starts with physical materials (direct mail, postcards, brochures, catalogs), then reinforces those touchpoints with digital follow-up. Instead of treating prin…

05/27/2026

A brochure is not a catalog. It is not meant to say everything to everyone. The most effective brochures are focused, intentional, and built for a specific purpose. Consider creating different versions for:

• Different product lines
• Different target audiences
• Different events or campaigns

When your message is tailored, it resonates. And when it resonates, it converts.

05/22/2026

As we head into this Memorial Day weekend, may we take a moment to honor and remember the brave souls who gave everything for our freedom.

05/20/2026

Your brand is not what you say it is. It is what your customers believe it is. If you are not controlling that narrative, the marketplace will.

Every impression, every interaction, every message you send is shaping how people see you. Make sure you are the one doing the shaping.

Need help? Give us a call!

05/14/2026

Recipients give your postcard about three seconds to earn their attention. In our latest blog post, learn how shorter copy, customer-first messaging, and one clear call to action can turn that three-second window into a real response.

Direct mail is one of the most personal channels in a marketer’s toolkit. When someone holds your postcard, they are holding your brand. That moment is brief, but it is yours to own.

05/12/2026

05/08/2026

Your print materials are competing for attention before anyone reads a single word. Print finishing techniques are what make someone pick up a piece and actually engage with it.

· Spot UV coating pulls focus to the details that matter most
· Embossing and debossing add a texture people can actually feel
· Foil stamping gives you a premium look no screen can match
· Soft-touch lamination creates a velvety finish that's impossible to put down
· Die-cutting throws the rulebook out and gives your piece a shape nobody expects

Good design gets you in the room. The right finish makes you unforgettable.

05/06/2026

A little Printspiration for you this Wednesday morning!

There are so many ways Print can help your company thrive, from brand awareness to direct mail, signage to packaging. The possibilities are endless.

Reach out to us to learn how we can put Print to work for you. It's what we do!

05/05/2026

Color is one of the most powerful forces in marketing, and one of the most misunderstood. Research shows that between 62 and 90 percent of a person's first impression of a product or brand comes down to color alone.

But color is not a universal language. The same shade that signals trust in financial services can feel cold in healthcare. What reads as bold and energetic in one category can feel aggressive in another.

Knowing how your audience perceives color, in their market and their context, is the difference between a piece that connects and one that gets set aside.
In print, color is not decoration. It is communication.

04/29/2026

Effective marketing isn't about choosing between print and digital. It's about showing up consistently across all of them.

Consumers don't separate the two. They just see your brand, everywhere they encounter it. As Lazar Dzamic of Kitcatt Nohr Digitas put it, "People don't think 'offline' and 'online.' They just see a brand in all its touchpoints."

A multi-channel approach isn't a nice to have. It's how marketing actually works.

04/23/2026

AI is flooding the market with content, which is exactly why print matters more than ever. In our latest blog post, we share fresh data from HubSpot's 2026 State of Marketing report on how smart marketers are staying relevant and why a print-anchored strategy is the right foundation for right now.

AI has changed the face of marketing, and not just for the businesses using it. It has reshaped consumer expectations across the board, which means even businesses not deploying AI tools are feelin…