BW Design

12/02/2020

Multifaceted branding for Cornerstone Caregiving, a new nationwide senior home care company. The project involved logo design, brochures, car wraps, promotional scratch-off cards & more. https://bradwofford.com/cornerstone-caregiving-visual-branding-system

10/23/2019

The Gathering Conference 2019 - logo concepts.
-
It was fantastic working with this year, helping create a unique visual language for their conference in Dallas, TX. I love doing event and conference brand design. I’ll post the whole design system on my website later but here’s all the original concepts I made... some tame, some a little more crazzzzy. I’ll throw the final one there too.

05/03/2019

Brand Identity Design

05/03/2019

“After I finish a brand identity project, my hard drive is littered with perfectly good logos that just didn’t make it to the finish line for one reason or another. Sometimes these logos rest in peace, never to be seen or thought of again. Other times, I want the sun to shine on their face just a little more, and try to envision what the brand language might have looked like had they been the “Winning Logo.” Two of the logos featured here fit into that category. These logo concepts were developed but ultimately not chosen, but now live on through LogoLounge!”

Sometimes, even client-rejected logos can have a second life fully appreciated as examples of excellence in brand identity design.