Brand Brooder

11/08/2026

I just published something on Patreon that I almost cannot believe I get to write.

For more than twenty years I carried ideas for real apps and never shipped a single one.

Then something shifted. Hard.

In a very short window I went from years of “someday” to a finished, working product that is already being used.

I wrote the full story about what happened, why it mattered so much to me, and what it revealed about how much the old rules have changed.

If you have ever had an idea sitting on the shelf because it felt like it would take too much time or money, this one is for you.

I invite you to read it. And, if it hits you the way it hit me while I was writing it, share it with someone who you think needs to stop waiting.

Thanks, George Smith aka BrandBrooder

For more than two decades I had not shipped a real application from idea to working product. Not one. I have led teams. I have built brands.

02/06/2026

14/05/2026

🚨 𝗙𝗿𝗼𝗺 𝗛𝗲𝗹𝗹𝗯𝗲𝗻𝗱𝗲𝗿 𝘁𝗼 𝗧𝗮𝗵𝗼𝗲 — 𝗧𝗵𝗲 𝗖𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝗕𝗲𝗴𝗶𝗻𝘀! 🚨

After pushing through 17.6 tough night miles during the Hellbender 100 and helping Missy fight for every step, I now know deep down that I am ready for something even bigger. As such... I have agreed to be a pacer from June 12th thru 16th during the 2026 Tahoe 200, a monumental 200 mile journey that circles the entire Lake Tahoe for the first time in six years!

This is not just another race. It is 200 miles of pure magic around one of the most beautiful places on earth, with massive climbs, jaw dropping views, and that special Tahoe energy that tests every part of you. I am buzzing with anticipation and a seriously healthy dose of nerves, but I am fired up because I have been inspired by David Goggins to stay hard and show up stronger than I ever thought possible. If you haven't listened to his audiobook "Can't Hurt Me", do it now!

What makes this even more special is the family legacy we are building together. Three generations will be there: me as Missy’s pacer, my wife Kathleen supporting from the crew side, our son David as another pacer, and our three granddaughters cheering us on. We are turning this epic challenge into a family story we will remember forever.

If you have ever felt that pull to do something that scares you, whether it is pacing, crewing, volunteering, or chasing your own ultra dream, this is your sign. You do not need to be an elite athlete. You only need to believe you are capable of more than you think. I am living proof it works.

Who wants to follow this Tahoe adventure with us? Drop a 🔥 below or tell me in the comments: Would you rather race the Tahoe 200 one day or pace someone through those legendary miles? Let us build the energy right now and prove what is possible when we show up for each other.

I cannot wait to give everything I have for my family and soak up every mile around that beautiful lake!

09/05/2026

🚨 Just got back from the most epic 17.6-mile adventure of my life and I’m still buzzing!

Yesterday I stepped WAY outside my comfort zone to pace Missy during the Hellbender 100 from Old Fort Picnic Area (mile 65.8) all the way to Camp Grier (mile 83.4). I had never run anything close to that distance before, but together we crushed it. Not only did we survive the night miles, we actually made up time and rolled into Camp Grier at noon — a full hour ahead of the cutoff.

If you’ve ever wondered whether you could do something that scares you… this is your sign. You don’t have to be an elite athlete. You just have to be willing to show up, put one foot in front of the other, and believe you’re capable of more than you think. I’m proof it works.

So tell me in the comments: What’s one thing you’ve been wanting to do that’s just outside your comfort zone right now? Drop it below and let’s cheer each other on.

Proud to have been part of Missy’s crew and even prouder of what we can all do when we stretch a little further than we thought possible. 💪❤️

13/02/2026

Missing you, little buddy! 🐾

31/10/2025

🌑✨ 𝗢𝗡𝗘 𝗡𝗜𝗚𝗛𝗧 𝗢𝗡𝗟𝗬: 𝗪𝗜𝗧𝗖𝗛’𝗦 𝗩𝗘𝗜𝗟 𝗗𝗥𝗢𝗣𝗦 𝗧𝗢𝗡𝗜𝗚𝗛𝗧 ✨🌑
𝖄𝖔𝖚𝖗 𝕳𝖆𝖑𝖑𝖔𝖜𝖊𝖊𝖓 𝖏𝖚𝖘𝖙 𝖌𝖔𝖙 𝖉𝖆𝖓𝖌𝖊𝖗𝖔𝖚𝖘𝖑𝖞 𝖉𝖊𝖑𝖎𝖈𝖎𝖔𝖚𝖘.

Well, hello Darlings... it's , and we're brewing up pure sorcery behind the bar tonight. 😈 Introducing the 𝗪𝗜𝗧𝗖𝗛’𝗦 𝗩𝗘𝗜𝗟, a jet-black elixir that'll have your taste buds dancing in the shadows.

Picture this: silky Salamander Vodka made from the purest Blue Ridge Mountain springs (which legend says salamanders only swim in water 𝘁𝗵𝗶𝘀 pristine!). We shake it fiercely with tart lime, ethereal elderflower, and blackberry puree for that forbidden-fruit rush. One sip and 💥 instant endorphin explosion as the fizz hits, dopamine floods from the berry burst, and your senses surrender to the floral haze. It's not just a drink; it's a full-body thrill that lights up your brain's reward center like a jack-o'-lantern on steroids. 🧠🎃

And the rim? Oh, that's our secret weapon: 𝗵𝗼𝘂𝘀𝗲-𝗺𝗮𝗱𝗲 𝗠𝗶𝗱𝗻𝗶𝗴𝗵𝘁 𝗘𝗺𝗯𝗲𝗿 𝗗𝘂𝘀𝘁 for that special sparkle. Lick it, and feel the oxytocin kick in from the sweet-tart surprise. Pure physiological poetry in a coupe glass. 🍸🖤

𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝘁𝗼 𝗧𝗢𝗗𝗔𝗬 𝗢𝗡𝗟𝗬... 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗿𝗲𝗮𝗹 𝗺𝗮𝗴𝗶𝗰 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗹𝗶𝗻𝗴𝗲𝗿. Rush in before it vanishes like a ghost at dawn. Who's brave enough to peek behind the veil? Tag your potion partner and let's make some memories! 👻

10/10/2025

Not a day passes without my heart aching for Domino, my furry companion who made every moment brighter. As I pack up to hit the road, the emptiness stings knowing my trusty copilot won’t be curled up beside me, tail wagging, ready for the adventure. I miss his warm presence on those long drives to Vermont where he’d keep me company. But I’m holding onto the love and joy he gave me for over 15 years, and I know he’s chasing squirrels in heaven with that same spark. 🐾❤️

25/09/2025

Today, I’m smiling through the tears, cherishing memories of hiking with Domino at Julian Price Memorial Park. Even in his later years, when the tougher parts of that five-mile trek challenged him, his spirit never wavered with his tail wagging, charming every passerby, and soaking up the woods with pure joy. Beside me and my wife, he was our happy little trailblazer, making every step an adventure. I miss you, Domino, my best hiking buddy, forever in our hearts. 🐾❤️

21/09/2025

Today, I’m holding onto the happy memories of my best buddy, Domino, who left such a big pawprint on my heart. The grief is still raw and I miss his warm presence, his eager barks, and those daily adventures we shared for over 15 years. But today, I’m smiling through the tears, thinking of the joy he brought, especially at our local watering hole, the Dispensary. Domino was the ultimate wingman, hopping up on a stool with that confident swagger, tail wagging like he owned the place. He’d charm everyone with his friendly gaze, sparking conversations and making friends faster than I ever could. Whether we were on road trips to Vermont or New Hampshire, or just chilling at Copper Barrel where he greeted guests like a celebrity, Domino’s spirit lit up every moment. Time’s starting to weave a little healing into the pain, and I’m so grateful for every memory of my furry copilot. 🐾❤️

19/09/2025

The sorrow of losing Domino still cuts so deep, it’s like a weight I carry every moment. For over 12 years, he was my shadow, my copilot, my heart. Some might joke I spent more time with my phone (lol, as if anything could outshine my furry sidekick), but Domino was the one I shared countless hours with, from our quiet walks to long road trips for work or family visits, especially those epic treks to Vermont and New Hampshire. Now, I’m caught in this emotional purgatory, teetering between bargaining and acceptance, where the silence without him feels like a void I can’t escape.

Yet, amidst the heartache, I find a flicker of hope that time will soften the edges, and memories of him will shine brighter than the pain. I smile thinking about him chasing squirrels in heaven with his tail wagging like it always did. I love you, Domino, and I’ll carry our adventures forever.

Please share any memories you have of my best buddy. Thank you! 🐾❤️