Trajectory

01/06/2026

"How long will it take?" is the first thing every business asks about a website redesign, and "it depends" helps no one. So here is a real answer: most run 8 to 16 weeks, and the biggest delays almost always come from the client side, not the agency. Our new guide lays out a realistic timeline by site size, the four phases, and the mistakes that quietly add weeks.

How long a website redesign really takes, by site size, with a phase-by-phase timeline and the delays that quietly add weeks.

20/04/2026

If you're an Atlanta business owner trying to figure out what a new website should cost, the answers online are all over the map. We put together a 2026 pricing guide that walks through three tiers (DIY, small business, and mid-market custom), what each one actually buys you, and how to tell a solid quote from a lowball one.

What websites cost in Atlanta in 2026. Three pricing tiers, what each one actually buys, and how to tell a good quote from a bad one.

13/04/2026

Most B2B websites have one conversion path: a generic "Contact Us" form. And most of those forms lose 75-85% of the people who start filling them out.

We just published a deep guide on B2B form strategy. It covers which fields actually earn their place, when multi-step forms outperform single-page ones (spoiler: by 3x), and why what surrounds your form matters as much as the form itself. Worth a read if your site's forms haven't been touched in a while.

B2B forms are where interest becomes pipeline or dies on the vine. Field strategy, multi-step design, and what to do after submission.

06/04/2026

Most CTA advice starts with "make the button red." The data says that's the least impactful change you can make.

We dug into what actually moves CTA conversion rates — copy, placement, context, mobile design — with real examples from companies doing it well. If your site has buttons that aren't getting clicked, this is where to start.

CTA strategy outperforms CTA aesthetics. Real examples and data on placement, copy, and design patterns that move conversion rates.

30/03/2026

There's no shortage of web design advice online. The problem is that most of it doesn't help you figure out why your site isn't generating leads. We put together a guide covering the design decisions that actually affect conversions, from page goals and navigation to visual hierarchy, CTAs, and trust signals, with real-world examples from Shopify, Slack, Patagonia, Asana, and Zendesk.

The web design principles that separate sites generating leads from those collecting dust. What to fix first and why it matters for conversions.

23/03/2026

There's a gap between your website and your CRM where leads quietly disappear. Someone fills out a form, the data lands in an inbox, and by the time a sales rep manually enters it hours later, the moment is gone. We wrote a practical guide on B2B website CRM integration: how to connect the two systems so data flows automatically, reps get context before their first call, and marketing can trace revenue back to the content that started it.

https://www.trajectorywebdesign.com/blog/b2b-website-crm-integration

16/03/2026

Here's the copywriting problem most B2B companies don't realize they have: your website isn't talking to one buyer. It's talking to a committee of six to ten people who all need something different from the same pages.

We wrote up how to handle that — from layering information so executives and engineers both get what they need, to the proof tactics that actually work when the stakes are high. Worth a read if your site looks fine on paper but isn't generating the leads it should.

https://www.trajectorywebdesign.com/blog/b2b-website-copywriting

09/03/2026

The number one complaint about web design agencies? The bait-and-switch. A senior partner sells you, then junior staff you've never met build your site.

We put together a guide on how to evaluate agencies before you sign anything, from portfolio red flags to the questions most buyers forget to ask.

https://www.trajectorywebdesign.com/blog/how-to-choose-a-web-design-agency

02/03/2026

Here's a stat that should bother you: only 1-3% of your B2B website visitors will ever fill out a contact form. Everyone else browses, reads a few pages, and disappears. You never know they were there.

We wrote a detailed guide on how to build a lead generation system into your B2B website, covering content offers, CTA strategy, form design, lead scoring, and follow-up processes. Real examples from companies like Siemens, Procore, and Black & Veatch.

https://www.trajectorywebdesign.com/blog/b2b-website-lead-gen

23/02/2026

Every department wants a piece of the homepage. The CEO wants the mission statement up top, marketing wants the latest campaign, and sales wants a demo button you can see from space. Sound familiar?

We wrote a deep dive on what the best B2B homepages actually get right, with real examples from companies like Rippling, Grainger, and Burns & McDonnell. The short version: clarity beats cleverness, and most companies are trying to say too much on one page.

https://www.trajectorywebdesign.com/blog/b2b-homepage-design