03/25/2026
5 WAYS TO USE HUMOR IN YOUR MARKETING
We all know that humor brings joy to our lives, diffuses tense situations, and helps us bring perspective to just about everything.
Humor also makes us more open and more likely to engage. So, how can you add more humor into your marketing?
Here are five tips for you to boost your marketing humor:
1. LIGHTEN THE MOOD
(using parentheses)
An easy way to throw some humor into your blog, email, or social media post is to insert a short fun line in parentheses following a more typical sentence. For example:
"We built this service for business owners who are tired of juggling everything themselves—marketing, websites, customer emails, and the occasional tech meltdown (you know the one… where you didn’t touch anything, but somehow everything is broken anyway). Our goal is simple: take the overwhelm off your plate so you can get back to doing the work you actually love (or at the very least, the work that doesn’t make you want to throw your laptop out the window)."
💡 WEBSITE INSIGHT: Make your text sections more visually interesting by adding bold and italic text to capture your audience's interest.
2. POKE FUN AT YOURSELF
Are you ready to be the butt of your own jokes? It's a disarming approach and brings people closer together. Share an unusual fact about yourself or mock one of your own quirky habits (like maybe you always work while wearing sunglasses)! Your customers will love it and think it's quite endearing.
💡 WEBSITE INSIGHT: Your blog is a great place to occasionally get personal and share a post that shows your fun side for your website visitors.
3. USE A FUNNY IMAGE
Nothing delights someone like an unexpected surprise. Use a fun image to surprise your customers. Perhaps it's not what people would expect to accompany the text you wrote. Not sure if it's funny? Ask a friend or colleague before you hit send.
💡 WEBSITE INSIGHT: Potential customers will be sure to remember you and talk about your business if your website has a fun unexpected element.
4. PLAY WITH YOUR LOGO
Google does this all the time. You can too! Whether you're a gardener, a barber, or a coach, you can add some fun and creativity to your logo. Not sure how to do this? Send your logo to a designer on fiverr.com and ask for fun variations. This is a low-cost way to pack some humor into one of your basics - your logo!
5. KISS (Keep it Simple, Silly!)
Sometimes simply taking a straightforward saying and changing a word or two can make a normal sentence funny. Before you send your next email, read it once more and ask, "How can I change this to bring some humor?" Simply by asking the question, you’ll find a way to do it!
