11/02/2026
𝗚𝗼𝗼𝗴𝗹𝗲 𝗲𝘅𝗽𝗮𝗻𝗱𝘀 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗮𝗱𝘀 𝗴𝗹𝗼𝗯𝗮𝗹𝗹𝘆 𝗮𝘀 𝗰𝗼𝗿𝗲 𝗮𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝗹𝗼𝘄𝘀
Google is extending its AI-powered Search advertising initiatives to international markets, marking a strategic move to unlock new revenue streams from generative AI. This expansion comes as growth in its foundational search advertising business continues to decelerate, placing increased pressure on the tech giant to effectively monetize its substantial investments in artificial intelligence. Announced during Alphabet’s third-quarter earnings call, the company reported an overall revenue increase, yet its core Search advertising growth slowed for the third consecutive quarter, prompting an 8% dip in Alphabet shares. Monetizing AI innovation Philipp Schindler, Google’s chief business officer, confirmed the global rollout of ads within AI Overviews, alongside multi-turn ads in the U.S. Google claims early metrics are promising, with click-through rates for sponsored product listings in AI Mode reportedly comparable to organic listings, and user research indicating high relevance. This builds on previous announcements of Gemini-powered ad formats, such as conversational discovery ads and integrated sponsored recommendations. CEO Sundar Pichai noted that AI features are fundamentally transforming user behavior, leading to the fastest year-over-year growth in Search queries in five years. Queries in AI Mode are significantly longer and increasingly multimodal, incorporating voice, images, and documents, underscoring AI's role in reshaping how users interact with information and, potentially, with advertising.
https://printingpressai.com/article/generative-ai/google-expands-ai-search-ads-globally-as-core-ad-growth-slows
Check out all of the best articles on AI https://printingpressai.com/