Mighty Citizen

29/10/2026

Most higher ed websites have quietly become tangled blobs of outdated content, duplicated info, and unowned pages that do nothing to help a student apply, enroll, or stay.

With the federal accessibility deadline arriving in April 2027, that digital bloat is quickly turning into a legal liability.

Sorry, we didn’t mean to spook you!

We just wanted to make the case for watching “Bloated, Sprawling, and Soon Illegal: What to Cut and How to Win the Fight for Web Content,” the latest webinar from our Associate Creative Director, Andrew Buck.

Here’s what you’ll learn:

📚 How to separate pages that drive enrollment and retention from those that only add clutter and risk.
🤒 How to fix the underlying structure of a decentralized campus, not just the symptoms.
✂️ Strategies to get campus leaders and deans to sign off on removing content they’d rather protect.

Check it out at the link below!

28/10/2026

We’re heading to Denver in December for the American Marketing Association’s Symposium for the Marketing of Higher Ed. Who’s planning on attending? Let’s connect!

26/10/2026

Tell us if this sounds like your university:

✅ “Our school prepares students for the future.”
✅ “A degree from us has a great ROI.”
✅ “Students get hands-on learning.”
✅ “We have this one building that’s like 200 years old.”

If your university’s content could easily apply to any other school, you’re gonna have a hard time standing out.

Creative writing is your path out of this “sameness.”

And our Senior Copywriter, Andy Fabian, just put together a pre-recorded webinar where he explores 4 simple creative writing techniques to improve your higher ed content today.

Check it out here:

Storytelling began around the communal fires of prehistoric tribes....

23/10/2026

If you want 2027 communications to go well, the secret isn’t to work harder in January—it’s to build your communications roadmap now.

When you start your planning early, your team gains clarity before the new year hits. That means less last-minute scrambling, more strategic ex*****on.

A structured marketing and communications plan empowers you to align big-picture strategy with day-to-day tactics—so you stay in control and deliver real impact.

To help get you started, we created an Annual Marketing and Communications Plan Template. It’ll help you:

✅ Focus on strategy vs. tactics
✅ Set clear organizational priorities
✅ Support your reasoning with colleagues
✅ Get your entire team moving in sync
✅ Build and manage your budget

Download the free template: https://hubs.la/Q04z3hfw0

Utilize our communications plan template for your organization’s marketing efforts and save time on developing an integrated communications strategy.

22/10/2026

It’s that time of year again…
🍂The leaves are changing
🎃The pumpkin-spiced everything is flowing
📍Our FREE marketing self-assessment is in season

That’s right, it’s The Mighty GPS season. That means it’s time to take our free self-assessment, which helps you measure your marketing effectiveness across 6 categories.

You’ll answer questions about your website, brand, content, analytics, tech stack, and team dynamics—then you’ll get a custom score report with recommendations to improve your weakest areas.

We’ll then aggregate all scores for the year into a report to take a 30,000-foot look at broader trends in mission-driven organizations.

Smell that? It’s a hot, steaming mug of stronger marketing in 2027.

Mighty Citizen is your agency for missions that matter. We craft websites, brands, and marketing strategies for associations, universities, nonprofits,…

20/10/2026

Day 2 at and we're still buzzing. 🎓

Yesterday in Pittsburgh, we heard a lot about AI, content governance, and how campus web teams have to do more with less. The big theme so far? Strong content strategy, clear governance, and a real understanding of your audiences still come first.

Today we're looking forward to seeing more of y'all around the conference. If you're working on a website redesign, brand refresh, or just wanna have some fun with Stephanie Carlson, Stephen Tidmore, Arianna Boenker, and Mindy Morgan Avitia, come find us at booth #417 and say hi.

Thanks to Digital Collegium for bringing the higher ed digital community together. Let's make Day 2 count!

16/10/2026

Do you know the difference between a food bank and a food pantry?

A food bank uses donations to purchase food at scale and store it in big warehouses. Those massive food stores then get distributed to smaller food pantries in local communities.

Just a little fun fact for y’all on World Food Day! 🍎🌎🥦

Today, we’re also honoring our long-time partners at Second Harvest of Silicon Valley. They work hard to end hunger in San Mateo and Santa Clara Counties, ensuring everyone struggling with food insecurity in their communities gets a healthy bite to eat.

For the last three years, we’ve helped Second Harvest tell their story through fundraising and branding support. Working with the Second Harvest dream team is beyond rewarding and inspires us to do our best work.

Many thanks to Second Harvest of Silicon Valley—and food banks everywhere—for the work you do!

10/10/2026

Happy World Mental Health Day! 🧠⚕️

Today, we’re highlighting the incredible people who support everyone’s mental well-being.

We were honored to partner with the American Psychiatric Association—you know, the org that writes and publishes the DSM, the guidebook for mental health physicians, practitioners, clinicians (and more!) We honor the APA and all the care professionals who make access to mental health care a pillar of their career.

After all, when we take care of the people who care for us, the world gets a little bit better.

Today, take a second to thank a mental health pro in your life. How are you showing them some extra love today?

06/10/2026

Between lobbyists, special interest groups, and competing causes, advocacy on Capitol Hill feels like shouting in a karaoke bar. 🎤📉

The answer isn’t to shout louder. It’s to build a clear brand voice that articulates your value at every touchpoint.

Here are four questions to strengthen your association’s brand voice and legislative power.

✂️ What can you cut? (Hint: If you try to be everything to everyone, you end up being nothing to anyone.)
🗣️ Are you leading with jargon or human impact? (Lawmakers need to see the real-world stakes.)
⚖️ Is your advocacy fact-first? (How to keep your message defensible in a polarized climate.)
📣 Are you turning members into advocates? (How to mobilize your biggest supporters.)

If you’re ready to cut through the noise and prove that your association’s advocacy matters, this is for you.

Read the full breakdown here: https://hubs.la/Q04z3g3M0

Learn how associations can sharpen their advocacy messaging, prove member value beyond annual conferences, and build legislative credibility on Capitol…

02/10/2026

Think branding is just a logo? Think again. 🎨

If your branding is only a nice-looking website and a sleek icon, you might be missing the point.

Click through to see why branding is actually your organization’s best tool for direction (not decoration).

Click through the images for a quick look at:
✅ What branding actually is.
✅ Why it matters more for mission-driven orgs than it does for Nike.
✅ And three mini case studies that explore the power of branding.