04/20/2023
BEFORE: A homemade starter logo that showed up a little differently depending on the day—sometimes with corners more or less curved, maybe fonts bold or regular, you get the idea.
AFTER: Consistency AND personality. Fawn already loved the symbolism of the ocean with her therapy practice, and so we solidified that into her logo and brand. Water can be an image of tranquility, peace, and healing; and also of incredible strength—the kind of strength that it takes to heal from traumatic and difficult life experiences. Water—like life—can be experienced in waves, and you can learn how to thrive in the midst of it. Like water, you can choose to change course, to carve a new path.
All of this is what Brave Minds Psychological Services is about.
And to help keep that vibe consistent across the board, I provided a thorough Brand Guidelines document, complete with color palette, typography, and how to use (and *not* use) their new logo files.
📣LISTEN UP📣
It is OK to start your business with a “starter logo” or even no logo at all. It’s OK to not specialize or niche right away. Say “yes”, experiment, pay attention to what fills and drains your cup.
When you’re ready to go to the next level and establish a clear + consistent brand, get specific about who you serve, lead with confidence, and look amazing as hell, I’m here to help.