MIME

12/10/2021

MIME featured in "Best Tech Startups for 2022"! Thank you Tech Tribune 😁

The Tech Tribune staff has compiled the very best tech startups in Vancouver, Washington. In doing our research, we considered several

12/07/2021

Charlotte Tilbury talks about their global exclusive launch with the MIME Foundation Finder 4.0!

Charlotte Tilbury discussed her launch of Beautiful Skin + the all new MIME Foundation Shade Finder 4.0.

11/01/2021

Our first 1 million shoppers served! We've helped power over 1.4 million more accurate shade matches online with the power of MIME's AI. Congratulations to our team and thank you to all of our partners 🙏

07/15/2021

GlamourUK tries MatchMe (Cult Beauty x MIME) and gets perfect results! 😍

No need for a million swatches.

06/25/2021

Our founder discussing shade finder success, accuracy improvements and how MIME increases conversions on BBC Radio 4 UK this morning!

Why won't Facebook take down fake adverts scamming customers and damaging businesses?

05/27/2021

Well hello, darling. Charlotte Tilbury 😎

Discover Charlotte's foundation finder to find your flawless foundation shade match in her light, medium, and full coverage foundations & complexion makeup.

05/21/2021

“As a founder, I had to know that our recommendation would be the perfect shade when the customer opened the package at home and put it on their skin.” -Chris Merkle, founder of MIME

The demand of AR and AI try-on is higher than ever, and fashion and beauty brands are reaping the rewards.

04/11/2021

Congrats to our partner Oxygenetix on being named top 10 foundations by Vogue UK!

See Vogue’s best foundation picks to find the one that suits you, whatever your skin type or preferred finish

03/09/2021

No swatching is necessary…

03/03/2021

The Best Beauty AI Apps to Try - powered by MIME!

Using AI technology, the groundbreaking Chanel Lipscanner app allows you to scan any (yes, any) colour and it will show you its nearest lipstick match

02/19/2021

Find your perfect foundation today with Cult Beauty!

It's a match! Find your colour match with MatchMe on these Holy Grail beauty products...

02/17/2021

“[We] have to be confident that when we suggest a product, we know it’s going to be the correct shade when the customer eagerly opens their parcel. MIME has dedicated years of research to solving this problem, so that customers are thrilled with every purchase.” -Founder, Chris Merkle

Cult Beauty has harnessed the power of AI technology to launch MatchMe – an innovative new foundation finder to help make-up shoppers select the best base for their skin tones.