We Grow the Co

We Grow the Co Inspired by the somehow inescapable growth of our small city of Waco, Texas, we collaborate with brand-builders to champion local business owners.
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Nancy Carbajal-Martinez is the best and this is an incredible opportunity for anyone who wants to start a business.
04/16/2026

Nancy Carbajal-Martinez is the best and this is an incredible opportunity for anyone who wants to start a business.

We know our clients are the best but we need your help to let everyone else know they are! Maynard CPA, PLLC and Vitek's...
02/02/2026

We know our clients are the best but we need your help to let everyone else know they are! Maynard CPA, PLLC and Vitek's have both been nominated for the Modern Texas Living Heart of Texas Championship Final Four!

To vote for them, go to the Modern Texas Living Waco Instagram story and select them in the bracket for their categories. 🗳️

Today is Holocaust Remembrance Day but it isn’t only about the past, it’s a warning for the present.When we see people d...
01/27/2026

Today is Holocaust Remembrance Day but it isn’t only about the past, it’s a warning for the present.
When we see people dehumanized, rights stripped away, or violence normalized, we are seeing the same patterns history begged us not to repeat.

Never again requires action, not silence.

These shoes were made for running (for Texas House) and that’s just what they’ll do. Ashley Bean Thornton wants to run f...
12/03/2025

These shoes were made for running (for Texas House) and that’s just what they’ll do. Ashley Bean Thornton wants to run for Texas House so she can represent YOU!

When I moved to Waco in 2019, I didn’t know anyone besides my family. My sister told me I had to reach out to Ashley because she founded Act Locally Waco. Of all the advice she’s ever given me, I’m so glad I listened to that one.

Ashley told me something I’ve never forgotten: Waco may be small, but that’s exactly what makes it full of opportunity. Instead of complaining about what’s missing, she encouraged me to create it. That mindset is who she is, hopeful, resourceful, and always focused on building a better community.

Her influence helped shape my community-focused approach to marketing and gave me the courage to start a business encouraging other people to grow what they love.

I’ve been lucky enough to learn from Ashley in a hundred different ways. When she made Act Locally Waco an official nonprofit, she invited me to join as a founding board member, giving me invaluable hands-on experience. She was a presenter when I enrolled in The Leadership Plenty Institute Waco, and she led a strategic planning session for Cen-Tex Hispanic Chamber of Commerce during my time on the board.

Ashley is the kind of leader who lifts everyone around her, and Waco is absolutely a better city because she’s here.

Check out this gem from 2019 when we co-led a seminar for local businesses on best practices to organically promote events at Startup Waco!

If you want a representative who truly believes in people and puts community at the center of everything she does, follow Thornton for Texas and stay connected to her run for Texas House!

The Northern Lights were visible from Waco last night and were absolutely stunning 🤩 The new year is right around the co...
11/13/2025

The Northern Lights were visible from Waco last night and were absolutely stunning 🤩

The new year is right around the corner and it was written in the stars that you need a new website so let’s talk!

Happy birthday to a woman of many talents Michelle Williams🎂Michelle Williams has been our Director of Finance for a lit...
11/01/2025

Happy birthday to a woman of many talents Michelle Williams🎂

Michelle Williams has been our Director of Finance for a little over four years now and has been the backbone of this whole operation. In addition to helping us grow our business she has been instrumental in helping Jillian grow as a person. She’s been a client, our resident nutritionist, drill seargent, mom, model for clients, unofficial therapist, and most importantly an incredible friend. Wishing this woman all the best today and everyday. ❤️

It’s truly Chelly’s world, we’re just living in it.

We’re so grateful for the team at Maynard CPA, PLLC
10/08/2025

We’re so grateful for the team at Maynard CPA, PLLC

Roses are red, violets are blue, we would really love to work with you 💝💐
02/14/2025

Roses are red, violets are blue, we would really love to work with you 💝💐

We know our clients are the best and we’d love your help supporting them!Head over to the Modern Texas Living Waco Insta...
02/03/2025

We know our clients are the best and we’d love your help supporting them!

Head over to the Modern Texas Living Waco Instagram stories and vote for:
Vitek's
Maynard CPA, PLLC
The Olive Branch

Happy last night of Hanukkah and first day of the new year! 🕎🎆Hanukkah celebrates resilience and hope. The dreidel’s sym...
01/02/2025

Happy last night of Hanukkah and first day of the new year! 🕎🎆

Hanukkah celebrates resilience and hope. The dreidel’s symbols—nun, gimmel, hay, shin—stand for “A Great Miracle Happened There,” referring to the miracle of the oil. After the Maccabees reclaimed the Temple, they found only enough oil to light the menorah for one day, but it lasted for eight nights, providing time to prepare more.

This story is not just about survival—it’s about thriving and finding joy in resistance. Displaying the menorah is a symbol of courage and a reminder that even in adversity, we can persevere and flourish.

Wishing you love and light, today and all year long! 🕯️

These dreidels weren’t made out of wood or clay but instead are origami dreidels at , created by George Heidt!

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510 Austin Avenue
Waco, TX
76701

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