AlphaGraphics Wallingford

03/21/2024

Great marketing is fluid, adapting to what problems your customer needs solved.

03/19/2024

Print or digital? Why not both? We believe in using all the tools at our disposal to create highly effective marketing campaigns for our customers — and we know how to make print and digital tactics work together.

03/14/2024

Reaching new markets often requires mixing new tactics into your marketing strategy. Consider using these activities to reach new customers.

03/12/2024

Branded promotional products can be used for new employee welcome kits, leave behinds for new prospects, and gifts for conference attendees.

03/07/2024

Instaworthy moments are experiences, locations, or visual elements that are so captivating that users feel compelled to snap a photo and share it with their followers. These photo and video opportunities not only engage customers but amplify brand visibility and reach by promoting user-generated content. Check out our blog to learn more about how you can make the most of print and signs to create Instagrammable moments for your business.

Instaworthy moments are experiences, locations, or visual elements that are so captivating that users feel compelled to snap a photo and share it with their followers.

03/05/2024

Direct mail is one lever in a comprehensive marketing plan that can help you reach a specific target audience. When creating your next piece, consider adding a personal touch such as the recipient's name, to increase the open and response rates.

02/29/2024

Branding your business can be fun! Make the most of every branding opportunity -- even co****le boards!

02/27/2024

After 35 years of serving customers, Pleasant Air needed a refreshed look to appeal to new clients. As part of their business makeover, AlphaGraphics created a beautiful new brand with an updated logo and color palette. Take a look at the full makeover!

02/22/2024

The best marketers understand the profound impact of the subconscious mind on the decision-making process. Whether choosing a product from a grocery store shelf or selecting a business vendor, implicit advertising significantly influences our decisions. Among the most subconscious influential elements are a brand's color and logo, which can instantly evoke brand recognition.

Brand colors have the power to instantly evoke brand recognition, so it's important they reflect the personality and essence of your brand.

02/20/2024

Utilizing the same design elements across all printed collateral helps create your brand identity.

02/15/2024

Impressed by Dance Workshop’s track record of charitable giving and inspired to help a new business owner get off to a great start, AlphaGraphics chose Dance Workshop as one of the three nationwide winners in the Make It Happen Business Makeover contest. The makeover focused on brand identity, interior and exterior signage, and marketing strategy to revitalize the business and strengthen its brand. Take a look!

02/13/2024

Storefront signage can inform passersby of important information such as your product and service offerings, hours, and sales.