GeekHive

12/01/2022

“No enterprise digital leader in her right mind would actually purchase ‘digital experience’ as a . is a strategy and approach, and no single platform or vendor on this chart will get you there.”

Word.

https://bit.ly/3z5FqWj

As the need to create remarkable customer experiences continues to explode, it’s time to consider composable solutions.

12/01/2022

Each strategy is unique, but they all lean on one another to create remarkable, memorable, bring-them-back for more customer experiences.

So give them the time and attention they deserve before you call ‘em done: https://bit.ly/3VfcQex

Drive revenue, acquisition, conversion, and retention through remarkable customer experiences.

11/30/2022

Improve visibility and communication with software that allows you to share notes within an app itself.

https://bit.ly/3ywJZZD

Navigate the market for virtual collaboration tools with confidence and find the right solutions for your team.

11/29/2022

In the past, was focused on storage and retention.

However, since has become more data-driven and continues to increase its reliance on data, there are five key core components to keep in mind:
👉 Identify
👉 Store
👉 Provision
👉 Process
👉 Govern

Wait, what?

https://bit.ly/3yvUSuG

Data strategy... aligns business, marketing, and technology goals. Thoughtful consideration and deployment is key to making it work for you.

11/28/2022

Now that you've done an inventory of your stack it's time to ensure that your team is using it properly.

Day-to-day use of 'the stack' is often guided by a dept's goals rather than general company objectives, so, aligning those priorities is job number one.

https://bit.ly/3Tm9N20

11/25/2022

If you feel you're not doing everything you can with your stack, you're not alone.

A 2022 survey found that orgs are utilizing only 42% of their stack's potential. How can you capture 100% of your MarTech's capabilities? The answer is surprisingly simple:

https://bit.ly/3yucIyc

The martech landscape is complex, but you likely already have the tools and platforms needed to deliver real value to your customers.

11/24/2022

Most research reveals that the that the success rate of is horrendous. Similarly, transformation has its own set of disappointments.

But the sky isn’t falling just yet. Here's a few ideas we shared on MarTech that may tip the odds in your favor:

https://bit.ly/3CVyZpP

Do it right and you increase your chances of successful digital transformation.

11/23/2022

If a step exists within the , there's a to optimize it.

You don't need every marketing tool out there, just what suits your needs. Most offer an array of tools to fit your org’s unique goals - but very few only support a single function.

https://bit.ly/3EzXkUH

Marketing automation is a powerful (and imperative) tool in the new digital age. It's transforming how we reach our prospects and drive more qualified leads, all with less manual labor.

11/22/2022

Thanks to , marketing has become more personalized than ever before. One of the most prevalent examples of this is the rise of content marketing.

When developing your own content strategy, there are some key factors to keep in mind:
https://bit.ly/3CJK3rs

Traditional marketing is continuing to become more digital. Read on to see how a modern CMO can adapt to these changes and build a full digital marketing strategy.

11/21/2022

As your financial company looks to the future, you must know how to market your services as the solution customers need.

How can you stand out in an industry made up of massive conglomerates?

How you engage your customers via your strategy makes a difference.

https://bit.ly/3SSUePU

Digital marketing is being adopted into the very traditional financial services sector. Read our blog to learn why embracing digital marketing matters.

11/18/2022

When it comes to please note: technology is the tool you use to achieve your strategic goals – it's not the strategy in and of itself.

Good marketing strategies have clear objectives around engaging and serving your customers with tailored tech:
https://bit.ly/3fQmNPn

Learn how to make your existing martech stack work better, without the need to buy new.

11/17/2022

The school of thought is, if you’re not creating experiences - using as many channels as you can to reach and connect with your customers - your business is going the way of the dinosaur.

But is that always the case? More onMarTech:
https://bit.ly/3gvNlWF

Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.