Fathom Creative

Fathom Creative We are a brand creative agency homegrown in Washington, D.C.

We are a DC-based brand creative agency that helps industry-leading companies and organizations create, refresh and maintain their brands.

Ivymount approached us with an exciting project: a rebrand to commemorate their nearly 60 years of developing innovative...
04/02/2024

Ivymount approached us with an exciting project: a rebrand to commemorate their nearly 60 years of developing innovative programs to help learners reach their fullest potential. As a school focusing on education and therapeutic services for neurodiverse students, we aimed to create designs that reflected their mission and connected with their audience.

Our research focused on designing for accessibility, particularly for individuals on the autism spectrum. This led to tailored designs featuring clean fonts, a lively color palette, and engaging graphics.

The result? A fresh new brand that honors Ivymount's legacy while feeling modern and inviting. This revamped identity not only celebrates their commitment to education and support but also sets them up for a bright future, highlighting their dedication to evolving and meeting the needs of neurodiverse learners for years to come.

Spring has sprung in the District, marking the start of the highly anticipated National Cherry Blossom Festival! NCBF pa...
03/21/2024

Spring has sprung in the District, marking the start of the highly anticipated National Cherry Blossom Festival! NCBF partnered with us to craft the branding for , the theme for the 2024 festival.

The festival's focus this year is all about embracing community and fostering connections, inviting everyone to partake in the joyous celebrations and admire the stunning cherry blossoms throughout the four-week extravaganza heralding the arrival of spring.

The visuals for are designed to exude a sense of vitality and motion, mirroring the vibrant essence of the National Cherry Blossom Festival. With lively graphics and captivating imagery, the campaign encapsulates the festive spirit and encourages individuals to immerse themselves in the lively atmosphere of the festival. Join us as we come together under the cherry blossoms to kick off spring in style!

Fathom partnered with the U.S. Small Business Administration to make their Agency Financial Report more engaging and rea...
03/06/2024

Fathom partnered with the U.S. Small Business Administration to make their Agency Financial Report more engaging and reader-friendly. Together, we transformed dense financial data into an accessible story that highlights SBA's impact. Thoughtful design choices help readers easily comprehend complex info—from financial statements to data visualizations.

A key recommendation was using a multiplexed font for financial tables. In multiplexed fonts, each number and symbol is the same width, regardless of font weight. This maximizes the distinction between similar figures—perfect for financial data.

The result is an expertly-crafted, approachable report that connects readers to SBA's financial position and their meaningful support of small businesses nationwide.

When BioCarbon Fund tapped us to design their 2023 annual report, we knew strategic visuals would showcase their emissio...
02/21/2024

When BioCarbon Fund tapped us to design their 2023 annual report, we knew strategic visuals would showcase their emissions-reduction efforts. We handpicked photos highlighting those impacted—Colombian coffee growers to Indonesian farmers. Vibrant full-bleed images bled across pages, enveloping readers in fertile forests and thriving communities. An earthy palette of deep greens and azure blues reinforced the environmental initiatives, while generous white space and clean sans-serif type amplified the beautiful photography and enhanced scannability.

Every design decision, from color palette to typography to photo bleeds, focused viewers on people empowered and landscapes preserved through sustainable programs. This visually compelling and intentional design earned raves for marrying function and aesthetics while spotlighting those uplifted. The report also marked the signing of the organization’s first ERPA signing in Ethiopia, setting the stage for further progress.

When the International Bank for Reconstruction and Development sought our graphic design expertise for their annual Inte...
02/07/2024

When the International Bank for Reconstruction and Development sought our graphic design expertise for their annual International Impact Report, we knew we had to vividly capture the biodiversity sustained by their global programs. Our team curated photos from member countries, embracing the teal hues of nature. Peppered between vibrant images, digestible infographics depicted the tangible impact of 2022 initiatives and beyond.

This year, we pioneered an interactive new format—a clickable panel indexing each section of the report for reader navigation. The reception spoke volumes. IBRD received resounding praise for both the visual storytelling and their commitment to conservation efforts spanning continents. As partners in their mission, we are proud to have brought to life a publication that inspires action. Our collaboration with IBRD on their 2022 report tells an encouraging story of progress and potential when groups work hand-in-hand for communities and ecosystems worldwide.

The World Bank tapped Fathom Creative to modernize its 2023 Forest Carbon Partnership Facility annual report. This vital...
01/25/2024

The World Bank tapped Fathom Creative to modernize its 2023 Forest Carbon Partnership Facility annual report. This vital update details the global coalition's efforts to curb deforestation and reduce emissions. Fathom faced a challenge - transform dense text into an intuitive, screen-friendly digital experience.

In a growing digital age, reports are viewed primarily on-screen. Knowing this, we found ways to restructure the report in a way friendly to online readers. This meant increasing the margins on the page, structuring the layout with a universal header and footer, and thinking of interactive elements throughout the report to name a few.

Out went walls of copy. In came color, breathing room, and forest photography allowing readers to visually traverse regeneration sites. Location tags underscore the partnership's planet-wide impact. Interactive graphics make statistics accessible while keeping readers engaged and scrolling.

NAPABA - National Asian Pacific American Bar Association came to us with a unique and exciting challenge: honoring the 3...
12/16/2023

NAPABA - National Asian Pacific American Bar Association came to us with a unique and exciting challenge: honoring the 35th anniversary of the Nation's largest Asian-Pacific American legal group. We knew we wanted to create an identity that matched the energy of the momentous occasion. Our visuals came together utilizing dynamic typography, vibrant gradients, and photo collages depicting NAPABA's rich history. The end result? An identity as bold and bursting with pride as the community it represents.

Check out our Case Study to learn more:
https://fathomcreative.com/portfolio/napaba35/

Escape to the eternal city of Rome, even if just in your imagination. Our December mood board is a visual feast of rich ...
12/01/2023

Escape to the eternal city of Rome, even if just in your imagination. Our December mood board is a visual feast of rich colors and warm gatherings, evoking the essence of this historic city. Let it inspire you to savor the joy of coming together with loved ones this holiday season.
Note: We do not own nor did we create the images featured in this mood board.

Xylem approached us with a compelling challenge that we were eager to solve: to create a statement-making Sustainability...
11/13/2023

Xylem approached us with a compelling challenge that we were eager to solve: to create a statement-making Sustainability Report that effectively showcases their sustainability initiatives, achievements, and ongoing efforts within the water industry. In response, we implemented a range of thoughtful solutions to address their needs and elevate the impact of the report.

This one was a full team effort and we are so proud of the final product!

Learn how our approach aimed to deliver an impactful and visually engaging asset in Xylem’s ongoing success story 👇 https://fathomcreative.com/portfolio/xylem-sustainability-report/

Address

1333 14th Street NW
Washington D.C., DC
20005

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6pm
Wednesday 9:30am - 6pm
Thursday 9:30am - 6pm
Friday 9:30am - 6pm

Telephone

+12025888100

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