05/17/2023
How to Build AWESOME Backlinks in 2022 (9 Proven Strategies)?
Backlinks are links from other websites that point to your site. They are one of the most important factors for ranking well in search engines like Google. But how do you get high-quality backlinks in 2023? In this blog post, I will share with you 9 proven strategies that will help you build awesome backlinks and boost your SEO performance.
Strategy #1: Guest Posting
Guest posting is the process of writing and publishing an article on another website in your niche. This way, you can showcase your expertise, reach a new audience, and get a backlink to your site. Guest posting is still a very effective way to build backlinks in 2022, as long as you follow some best practices:
- Find relevant and authoritative websites that accept guest posts. You can use tools like Ahrefs or Moz to check their domain authority and traffic.
- Pitch them a topic that matches their content style and audience. Make sure to provide value and not just promote yourself.
- Write a high-quality article that follows their guidelines and includes a link to your site in the author bio or the content.
- Promote your guest post on social media and respond to comments.
Strategy #2: Broken Link Building
Broken link building is the process of finding and replacing broken links on other websites with links to your site. This way, you can help webmasters fix their broken links, improve their user experience, and get a backlink to your site. Broken link building is a win-win situation for both parties, and here's how you can do it:
- Find relevant and authoritative websites in your niche that have broken links. You can use tools like Ahrefs or Screaming Frog to scan for broken links.
- Identify the content that the broken link was pointing to. You can use tools like Wayback Machine or Archive.org to see the original content.
- Create a similar or better piece of content on your site that matches the broken link's topic.
- Reach out to the webmaster and let them know about the broken link. Offer them your content as a replacement and ask them to link to it.
Strategy #3: Skyscraper Technique
The skyscraper technique is the process of finding and improving existing content that ranks well for your target keywords, and then creating a better version of it on your site. This way, you can leverage the existing popularity and authority of the content, and get backlinks from people who already linked to it. The skyscraper technique is a great way to create high-quality content that attracts backlinks, and here's how you can do it:
- Find relevant and authoritative content that ranks well for your target keywords. You can use tools like Ahrefs or SEMrush to see what content is ranking for your keywords.
- Analyze the content and identify its strengths and weaknesses. See what makes it popular and what can be improved.
- Create a better version of the content on your site that covers the same topic but adds more value, depth, or freshness. You can use tools like BuzzSumo or Quora to find out what questions or issues people have about the topic.
- Reach out to the people who linked to the original content and let them know about your improved version. Ask them to link to it instead or as well.
Strategy #4: Resource Page Link Building
Resource page link building is the process of finding and getting links from resource pages on other websites. Resource pages are pages that list useful links or resources for a specific topic or niche. They are usually created by webmasters who want to provide value to their visitors or students. Resource page link building is an easy way to get relevant and authoritative backlinks, and here's how you can do it:
- Find relevant and authoritative resource pages in your niche that link to external sources. You can use search operators like "inurl:resources" or "intitle:resources" along with your keywords to find them.
- Check if they have any links that are related to your site or content. You can use tools like Ahrefs or MozBar to see their outbound links.
- Reach out to the webmaster and let them know about your site or content. Explain why it would be a valuable addition to their resource page and ask them to link to it.
Strategy #5: Infographic Link Building
Infographic link building is the process of creating and promoting infographics on other websites. Infographics are visual representations of data or information that are easy to understand and share. They are very popular among webmasters who want to spice up their content and attract more traffic. Infographic link building is a creative way to get backlinks from visual learners, and here's how you can do it:
- Find relevant and authoritative websites in your niche that publish infographics or have an interest in them. You can use tools like Ahrefs or BuzzSumo to see what infographics are popular in your niche.
- Create an infographic that covers a topic that is relevant to their audience and provides value or insight. You can use tools like Canva or Piktochart to design your infographic.
- Reach out to the webmaster and offer them your infographic as a guest post or a free resource. Include a link to your site in the infographic itself or in the introduction text.
- Promote your infographic on social media and infographic directories.
Strategy #6: Testimonial Link Building
Testimonial link building is the process of giving testimonials or reviews for products or services that you use or like, and getting a backlink from them. Testimonials are positive feedbacks from customers or users that help build trust and credibility for businesses. Testimonial link building is a simple way to get backlinks from reputable sources, and here's how you can do it:
- Find relevant and authoritative websites in your niche that offer products or services that you use or like. You can use tools like Google Shopping or Amazon Reviews to find them.
- Write a genuine testimonial or review for their product or service that highlights its benefits or features. Include a link to your site in your name or signature.
- Reach out to the webmaster or business owner and let them know about your testimonial or review. Ask them if they would be interested in featuring it on their website.
Strategy #7: HARO Link Building
HARO (Help A Reporter Out) link building is the process of responding to queries from journalists or reporters who are looking for sources or experts for their stories, and getting a backlink from them. HARO is a platform that connects journalists with sources who can provide valuable information or insights for their articles. HARO link building is an excellent way to get backlinks from high-authority media outlets, and here's how you can do it:
- Sign up for HARO as a source and choose your topics of expertise. You will receive daily emails with queries from journalists who are looking for sources in your niche.
- Respond to relevant queries with helpful answers that showcase your knowledge and experience. Include a link to your site in your bio or signature.
- Follow up with the journalist if they don't reply within a few days. If they use your answer in their article, they will usually give you a backlink.
Strategy #8: Podcast Link Building
Podcast link building is the process of getting featured as a guest on podcasts related to your niche, and getting a backlink from them. Podcasts are audio shows that cover various topics and attract loyal listeners who trust their hosts' opinions. Podcast link building is an effective way to get backlinks from influential sources, as well as exposure and traffic, and here's how you can do it:
- Find relevant and authoritative podcasts in your niche that interview guests or experts. You can use tools like iTunes or Spotify to browse podcasts by category or keyword.
- Listen to some episodes of the podcasts that interest you and get familiar with their style and audience.
- Reach out to the podcast host and pitch yourself as a potential guest who can provide value or insight on their topic. Highlight your expertise, achievements, or unique perspective.
- Prepare for the interview by researching the podcast's format, questions, tone, etc., as well as having some stories, examples, tips, etc., ready.
- Mention your site during the interview when appropriate, but don't be too promotional. The podcast host will usually give you a backlink in the show notes.
Strategy #9: Content Syndication
Content syndication is the process of republishing your existing content on other websites with permission, usually with a canonical tag or a nofollow link pointing back to your original source. Content syndication helps you reach new audiences, increase brand awareness, drive more traffic, as well as get backlinks from reputable sources (if they allow dofollow links). Content syndication is an easy way to get more mileage out of your existing content, but make sure not overdo it as it may affect its uniqueness.
Here are some tips on how you can do content syndication:
- Find relevant and authoritative websites in your niche that accept syndicated content (or already syndicate content from other sources). You can use tools like Ahrefs Content Explorer or Google News Publisher Center (for news sites)to find them.
- Contact them with an email introducing yourself and offering them some of your best pieces of content for syndication (or asking them if they would be interested in syndicating some of your content).
- Agree on the terms of syndication (such as attribution method, frequency, exclusivity etc.)and send them your content along with any images etc., if needed.
- Monitor the performance of your syndicated content (such as traffic referrals etc.)and thank them for syndicating it.
