09/01/2026
How many online reviews does your law firm actually need to rank at the top of local search results? The truth is, there is no one-size-fits-all number.
In this session from PILMMA's Super Summit, Will McCreight broke down the practical approach to establishing your firm's review baseline. Rather than chasing an arbitrary target, high-ranking firms analyze their specific market, evaluate the local competitors currently dominating search results, and set strategic benchmarks to meet or exceed those review counts.
Your market competition dictates your targets.