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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

SEGD

Name: SEGD
Address: 1701 Rhode Island Avenue NW, Office 3-132, Washington D.C., DC, 20036, US
Telephone: (202) 638-5555
Price range: $

We are the global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place.

In pursuit of our mission, we aspire to:
• promote public awareness of our community and its role in shaping experience
• nurture demand for design excellence within the built environment
• serve as a source of education and inspiration for our community
• continue to define and refine our standards of practice
• foster relevant, well-informed research to enhance our knowledge base
• sponsor peer

recognition programs that inspire excellence
• promote collaboration across multiple design disciplines
• strengthen ties with educational programs that provide the academic underpinnings of our field

09/02/2026

Ready to Meet Your People? 🙌

It's officially Sign-up September! Join or renew your SEGD membership this month and get connected to a community of designers, makers, and storytellers shaping the experiences around us.

⏰ BIG NEWS: We're extending our 2026 Conference Early Bird Pricing! You now have until Friday, September 4th at 11:59pm ET to lock in your rate for the 2026 SEGD Conference Experience in Kansas City. And as an SEGD member, you get a discounted conference registration, so joining now can help cover the cost of your ticket too!

🎁 This week's raffle prize (Sept. 1–6): SEGD Merch Bundle — join or renew now for your chance to win!

New members: get 26% off with code SEPT26, valid all month long (9/1–9/30). Whether you're gearing up for Kansas City this October or just looking to get more plugged into the SEGD community, now's the time.

Got a team? Look into a Studio membership. Select auto-renew and get three months free, plus a Studio-5 plan gets you five seats for the price of four.

🔗 Sign up or renew at segd.org/join

📸 Already got your SEGD swag? Send us a picture of it out in the wild!

08/29/2026

At Climeworks' Mammoth plant in Iceland, one of the world's largest direct air capture facilities, Gagarin (Gagarin) designed a Visitor Centre to help everyday visitors understand the carbon capture process happening around them, earning a 2025 SEGD Global Design Merit Award and Sustainability Impact Recognition.

At its center, a single interactive table in birch- and concrete-like Valchromat®, minimal and contemporary, built to echo the surrounding architecture. Turn one of the birch k***s and a projected image comes alive on the model's surface, tracing CO₂'s path through the plant's modules while illustrations reveal each step. Even at rest, the table holds attention as soft animated particles drift across it in a slow, meditative loop, drawing the next visitor in.

Every material choice was as deliberate as the interaction design: the model is built from Icelandic birch, fabricated locally, and the whole installation runs on 100% renewable energy. A reminder that thoughtful materiality is as much a part of great design as the experience itself.

Read more about this project at segd.org

08/27/2026

Light doesn't just illuminate a space. It shapes how we feel in it, move through it, and remember it long after we leave.

That's the idea at the heart of François Roupinian's (IALD, IES) (François Roupinian) session "Light as Material, Human Experience as Purpose: A Human-Centered Philosophy of Lighting Design" this fall at the 2026 SEGD Conference Experience, part of a Friday morning lineup exploring the conference's Emotional Middle theme: heart and expertise, together.

As President of his studio, Lightemotion (LIGHTEMOTION LIGHTING DESIGN) François has built a career around a rare combination: technical mastery paired with emotional resonance. In this session, he'll frame light as a medium, architecture as context, and human experience as the real purpose behind every design decision. Audiences will see how the smallest lighting choices, the ones you rarely notice consciously, determine whether a space makes someone feel welcomed, moved, or unsettled. Drawing on his own client relationships and creative process, François will show you how compassion and care show up in the finished work itself.

You'll leave this session with a new way to think about light: not as a technical tool, but as a material that triggers memory, sets the emotional tone of an arrival, and stays with people long after they've left the room.

⏰ Register before August 31 to lock in early bird pricing. Starting September 1, the onsite rates increase by $125 or more.

📍We can’t wait to see you in Kansas City, October 22-24

Thank you to our Presenting Sponsors, Color-Ad, Inc. (Color-Ad, Inc.) and Nanolumens (Nanolumens), for making this conference possible.

🔗Register now at segd.org/events

08/26/2026

Want to win a FREE pass to this year’s SEGD Conference Experience?!

Sign-up September launches next week! As we get ready to bring the SEGD community together in Kansas City this October, we’re giving you even more reasons to join or renew your membership throughout September.
Each week, anyone who joins or renews will be entered into a raffle for that week’s featured prize. Here’s what’s in store:

🎁 Sept. 1–6: SEGD Merch Bundle

🎟️ Sept. 7–13: Complimentary ticket to the 2026 SEGD Conference Experience in Kansas City

✨ Sept. 14–20: One year of SEGD membership

🎓 Sept. 21–30: Complimentary 2026 Conference Bootcamp of your choice

🏆 GRAND PRIZE: A 2027 SEGD Event Bundle, including registration for all in-person and virtual SEGD events!

Plus, new members get 26% off membership all month with code SEPT26.

Whether you’re getting ready for the conference or looking to get more connected to the community, September is the perfect time to become part of SEGD.

🗓️September 1-30, join or renew and get connected to the SEGD community all year long.

🔗 Learn more & join at segd.org/join

08/25/2026

Great wayfinding starts with understanding how people think, move, and feel in space.

That’s exactly what Jonathan Mugmon (Jonathan Mugmon), Wayfinding Director/Principal at Populous (Populous), will explore in his keynote "Designing for Human Instinct: A Designer's Responsibility" this fall at the 2026 SEGD Conference Experience.

Attendees will leave this session with a practical new lens for their own work, unpacking how environmental psychology, neurodiversity, stress, and memory shape the way people navigate large-scale spaces. And why designing for first-time users matters more than designing for familiarity. Jonathan will give you the tools to evaluate projects based on real human experience rather than surface aesthetics, along with a framework you can apply immediately to your next wayfinding or spatial design challenge. He'll also challenge everyone to treat empathy and systems-thinking as a professional responsibility.

This is exactly the kind of insight that makes attending the 2026 SEGD Conference worth it: perspective you can't get anywhere else, and a room full of people tackling the same questions you are.

⏰ Register before August 31 to lock in early bird pricing. Starting September 1, the onsite rates increase by $125 or more.

📍We can’t wait to see you in Kansas City, October 22-24

Thank you to our Presenting Sponsors, Color-Ad, Inc. (Color-Ad, Inc.) and Nanolumens (Nanolumens), for making this conference possible.

🔗Register now at segd.org/events

08/22/2026

Big news! NEXPO is moving to the center of the Conference experience.

This year in Kansas City, we’re trying something new: for the first time, NEXPO and the main Conference programming will come together in one shared space for two full days.

That means the stage, attendee seating, exhibitors, products, materials, and technologies helping bring experiential design to life will all be part of the same environment.

Why the change? Because the work we celebrate at SEGD doesn’t happen in silos. Designers, fabricators, technologists, makers, and partners all play a role in bringing an idea from concept to reality. We want the Conference experience to reflect that.

For attendees, there’s now more time to explore, connect, and continue the conversations happening on stage. And for exhibitors, you’ll enjoy more visibility, more time with the community, and the opportunity to experience Conference programming alongside attendees.

🗓️ Thursday, Oct 22 | NEXPO Open 7:30 AM–5:00 PM, with NEXPO Programming from 1:30–5:00 PM and the President's Reception & Auction that evening.

🗓️ Friday, Oct 23 | NEXPO Open 7:30 AM–5:00 PM, with NEXPO Talks on the main stage from 1:00–4:00 PM, followed by the NEXPO Reception and Global Design Awards Ceremony.

Want to be part of it? Join us at NEXPO and place your products, materials, technologies, and expertise at the heart of the Conference experience. Exhibit space is limited to just 40 companies.

We’re excited to see what happens when we bring everyone into the same room. Join us!

📍 2026 SEGD Conference Experience Kansas City
October 22–24

08/20/2026

Bird populations are dropping worldwide, but the Cornell Lab of Ornithology is giving people a reason to look up and pay attention. Earning them a 2025 GDA Merit Award and Sustainability Impact Recognition Award, C&G Partners (C&G Partners) designed a Visitor Center built to bring that mission home.

Perched on a pond within a nature sanctuary, the space feels less like a building and more like an extension of the habitat outside its windows. Sightlines and openings frame views straight through to the pond and the beloved FeederWatch Cam, so summer's real-time bird activity becomes part of the exhibit itself.

The challenge was to spark real curiosity about ornithological conservation for visitors of every age, and C&G Partners met it with the Bird Discovery Lab's six interactive features. Peer through a Wentzscope to marvel at feather detail, get hands-on with nests and eggs, or settle in at the Sound Table to match calls to species and discover just how many conversations are happening in the trees around you.

Out back, a donor sculpture shaped like a bird murmuration honors the community rallying behind the Lab's conservation work. Every detail nudges visitors from admiration toward action, proof that the more closely we look at birds, the more reason we have to protect them.

🔗 Click the link in bio to read more

08/19/2026

SEGD’s 2026 Conference Experience, Meet Me in the Middle, is coming to Kansas City October 22–24. And there are two ways to save on your registration:

1️⃣ Register by August 31.
Regular registration ends August 31. Starting September 1, the onsite rates increase by $125 or more.

2️⃣ Become an SEGD member before you register.
Members save $250+ compared with non-member conference rates—meaning the savings from the conference nearly cover your cost of membership.
Here’s the tip: Become a member, then register by August 31 to get the best available rate.

🎟️ Register at segd.org/events

08/13/2026

What does it mean to design an experience around democracy, not as something fixed in history, but as something each of us has a role in shaping?

Inside the Obama Presidential Center Museum, nearly 35,000 square feet of exhibitions trace the story of President Barack Obama and First Lady Michelle Obama within a much larger story of civic participation, public service, and collective action. Through artifacts, immersive media, interactive experiences, and personal storytelling, visitors are invited not only to understand history, but to see themselves within it.

For SEGD Board President Aki Carpenter (Aki Carpenter), Vice President and Chief Creative Officer at Ralph Appelbaum Associates, the project was an opportunity to tell a story about “democracy as a collective practice.”

“Together with The Obama Foundation, we designed a layered journey through the context and communities that shaped President and Mrs. Obama's lives and work, connecting visitors to the past, to one another, and to the possibility of building a more just and inclusive future.” — Aki Carpenter, FSEGD

The experience is also an extraordinary example of the breadth of collaboration behind experiential design, with SEGD members contributing across exhibition design, interactive media, AV, lighting, engineering, technology, fabrication, and more.

SEGD Members on the Exhibition Team: Ralph Appelbaum Associates (RAA) (Ralph Appelbaum Associates) Cortina Productions (Cortina Productions) Electrosonic (Electrosonic) EOS Lightmedia (Eos Lightmedia) BBI Engineering  Smart Monkeys (Smart Monkeys, Inc.) Click Netherfield (Click Netherfield | Museum Display Case Experts) Luna Lux (Luna Lux LLC)

Read our latest feature, Designing for Civic Participation: Inside the Obama Presidential Center Museum, at SEGD.org.

Address

1701 Rhode Island Avenue NW, Office 3-132
Washington D.C., DC
20036

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

(202) 638-5555

Website

http://segd.org/

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