08/15/2025
💄The beauty industry’s biggest product isn’t makeup… it’s insecurity.
From TikTok filters to luxury creams, it sells you the idea that you could - and should - look better.
And then it offers you the “solution.”
In my latest Emotion Economy episode, I reveal:
> How beauty marketing plants insecurity
> The science behind keeping you hooked
> Why influencers blur the line between friendship & sales
> How luxury brands sell status more than results
📺 Watch full video https://youtu.be/yYqZtowQEXc
💬 What’s the last beauty product you bought because you felt you “needed” it?