06/19/2026
When you're setting up campaigns, choosing the right cost model is just as important as choosing the right traffic source.
Here's a simple breakdown of the four cost models available in AdsBridge👇
CPV (cost per visit)
You pay for every visit to your landing page.
This model is often associated with CPC traffic and is a great choice when your focus is driving visitors and testing new campaigns.
Keep in mind: traffic alone doesn't guarantee conversions, so always monitor performance beyond visits.
CPM (cost per mille)
You pay for every 1,000 impressions.
Ideal for display campaigns and brand awareness strategies where reach matters.
Keep in mind: high impression volume doesn't always translate into clicks or conversions.
CPA (cost per action)
You pay only when a specific action happens, such as a signup, lead, or conversion.
This model ties costs directly to results, making ROI easier to evaluate.
Keep in mind: quality CPA traffic is often more competitive and can cost more.
RevShare (revenue share)
Instead of paying a fixed amount, costs are calculated as a percentage of the conversion payout.
This model is common in affiliate marketing and can align expenses with actual revenue generated.
Keep in mind: profitability depends on both conversion volume and payout size.
Which one should you choose?
🚀 Testing traffic and landing pages? CPV is a solid starting point.
📢 Running awareness campaigns? CPM helps maximize reach.
🎯 Optimizing for measurable actions? CPA keeps costs tied to conversions.
💰 Working with affiliate offers and revenue-based payouts? RevShare can be the most flexible option.
Save this cheat sheet for your next campaign and make sure your cost model matches your goals, not just your budget!