Two's Complement - 2C

07/03/2025

Technically it was July 2nd, so today is a compromise 😅

07/02/2025

❤️ if you have revenue.

Welcome to the dark side. 😈

07/02/2025

That app just acquired for $10B. Basic tech.

That company that just raised $100M. Basic tech.

Tech that has been around for a while is boring. But it's also:

🪨 Survived enough cycles to be ROCK SOLID
👥 Adopted by enough devs to be EASY TO HIRE FOR
🔌 Penetrated enough community to have TONS OF ADDONS

Devs like chasing the shiny new things. ✨ It's fun. ✨

When you are building a competitive business though, you need something that can scale, and benefits the bottom line.

Of course, you need your devs to know modern tech and use the right tools for the job, but your core stack should be as popular, boring, and basic as possible.

It's your competitive edge.

Save your creativity and fun factor for the novel parts of your product.

07/01/2025

And Meta is offering these nerds $100M comp packages?!

07/01/2025

"Why on earth are we doing it this way?" said the manager.

"Because that's how the tool is sUpPoSeD tO bE UsEd!"

Tools should be working FOR YOU, not the other way around.

We've seen teams spend 30 minutes formatting reports because "that's how Jira works" when a simple spreadsheet would take 5 minutes.

Many of the slowdowns we see stem from diligent teammates trying to master the tool they have been assigned, but eventually becoming a slave to the tool itself.

✨ First the tool seems like a golden solution to a problem.

🛠️ The team integrates the tool into their workflow.

🔄 Finally, over time, the team starts doing things a certain way to make the tool work, and forgets why it was added in the first place.

Teams need to regularly revisit each tool in their stack and ask if it's still working for them.

If it's not, ditch it.

Your teammates are wired to solve problems and add the right tools to your process and YOU as a founder need to constantly reset the tools that have taken control of your team.

04/11/2019

Katy Jeremko and I are stoked for BSW and Ignite Boulder next month! Make sure to get tickets before they sell out 🎟🏃🏽‍♀️🔥

4/10/2019 10am: Tickets on sale! Ignite Boulder 38! What is Ignite? Ignite is a night of presentations on a variety of topics, with a twist. Each presentation has 20 slides that automatically advance every 15 seconds. It is a worldwide movement, and Boulder is hosting our thirty-eighth on Wednesday,...