Model B

Model B Delivering media and creative strategy that make KPI dreams come true. To learn more, visit our website or just reach out to us.

Model B is the next step in the evolution of the traditional digital agency - engineering growth for our clients through a novel, metrics-based process that holistically combines the complementary knowledge of experienced digital marketers, serial entrepreneurs, data engineers, and communication gurus. We represent a range of clients, from established enterprises seeking increased market influence to capitalized early-stage ventures seeking rapid revenue generation.

From a Basement Printing Press to Enterprise Tech: The Roots of Brand Obsession 📦✨Can an obsession with a cardboard box ...
06/04/2026

From a Basement Printing Press to Enterprise Tech: The Roots of Brand Obsession 📦✨

Can an obsession with a cardboard box explain a VP of Marketing's entire strategic playbook? For Ontic's Ankur Arora, the answer is yes.

Long before managing global marketing strategies, Ankur watched his father labor over hand-cut packaging prototypes in a basement printing press. That early immersion taught him to sweat the details of visual aesthetics and how a brand communicates before a single word is ever read.

In this "Beyond the Brief" Conversation, he breaks down:
🛡️ The Mission: Shifting physical security from a back-office function to a strategic C-suite partner.
đź‘Ą The Power of Authority: Leading with community, peer-to-peer trust, and best practices over product pitches.
🚀 The Growth Playbook: Unifying fragmented data into a vision of "Connected Intelligence".

"Marketing that's disconnected from what buyers actually experience is just content. We want to produce something they feel."

Check out Ankur's journey, his philosophy on buyer intimacy, and how Ontic is getting the corporate world to organize around its vision. https://tr.ee/qK1bSTnrsG

06/03/2026

"Honor their intelligence, invite them in." đź’ˇ

If your marketing strategy is just telling people what to think, it might be time to rethink. Let's talk about the power of precision and positive challenges in marketing. This and more stellar insights from Ariel Wengroff, EVP of Communications and Marketing at Ledger 🎯

đź“ŁCheck out the latest episode of Beyond the Brief for more unfiltered marketing truths! https://tr.ee/PduTHnB14h

From a single delivery truck to 150 million pounds of hommus a year. đźššđź’¨How does a family-owned brand become the world's ...
06/01/2026

From a single delivery truck to 150 million pounds of hommus a year. đźššđź’¨

How does a family-owned brand become the world's largest hommus producer while staying fiercely authentic?
In our latest Beyond the Brief Conversation, Aimee Tsakirellis, EVP of Marketing at Cedar's Foods, shares the masterclass on scaling a business without losing its soul.

Here are 3 key takeaways from Cedar’s incredible growth story:
- Speed as a Superpower: With a flat, nimble organization, Cedar’s can spot a food trend and commercialize a new product in just a couple of months (hello, hot honey hommus!).
- Guarding the Brand Identity: Flavor innovation is great, but boundaries matter. If a new idea can’t be tied back to a Mediterranean profile, it stays strictly as a limited-time offering.
- The "Family Table" Culture: For Cedar’s, culture isn’t a marketing tagline—it’s an operational reality. From an employee who has taste-tested every single batch for 45 years to a CEO who refuses to sit at the head of the table, collaboration drives their empire.

👉 Read the full interview here - https://tr.ee/gtdR3Kg0f8 - to learn about their scrappy marketing beginnings, their absolute obsession with product quality, and the inspiration behind their highly anticipated, officially certified seed oil-free Reserve line.

Mission as North Star: Marketing the World’s Best-Kept Secret in Education 🌟How many marketing leaders leave a Director-...
05/29/2026

Mission as North Star: Marketing the World’s Best-Kept Secret in Education 🌟

How many marketing leaders leave a Director-level role to take a Coordinator position? For Kristina Pae, VP of Communications and Marketing at Milton Hershey School, the answer was simple: you do it when the mission is too compelling to pass up.
Milton Hershey School is a fully residential, tuition-free school serving over 2,200 students in need, socially and financially.

Marketing a "one-of-a-kind" institution comes with a deeply complex puzzle:
- The Codependent Funnel: Simultaneously recruiting nationwide students and the rare 2% of Americans who qualify as houseparents.
- The 90+ Touchpoint Cycle: Navigating an incredibly high-stakes, emotional decision-cycle for families crossing state lines.
- Data-Driven Clarity: Utilizing tools like LeadsRX to move past educated guesses and see real-time attribution across search, streaming TV, and digital ads.

"Start with the mission and let everything flow from it... That clarity validates every content decision, every channel decision, and every partnership decision."

Check out the full Beyond the Brief conversation to get the full story ⬇️
đź”—https://tr.ee/whgtZZgGr0

🎵 Is your favorite playlist legally exposing your business?Think playing your personal Spotify account at your venue is ...
05/28/2026

🎵 Is your favorite playlist legally exposing your business?

Think playing your personal Spotify account at your venue is harmless? Think again. A staggering 79% of U.S. businesses are using unlicensed music services—mostly because they just don’t know any better.

In our latest Beyond the Brief conversation, Lisa Farris, CMO of Impact One & Chief Advocacy Officer at Soundtrack, breaks down why improper licensing hurts both creators and commerce, and how she's leading a massive educational movement to fix it.

đź“Š The Real Value of Sound:
58% of consumers stay longer when they like the music.
36% are more likely to return.
Beware "silent churn"—customers who leave quietly because of bad or repetitive background tracks and never come back.

From pioneering early digital marketing at Universal Music Group to leading marketing for the Grammys, Lisa’s career path is a masterclass in driving innovation.
Read the full convo to learn about Soundtrack’s mission to fairly compensate artists, how AI is rewriting the rules of SEO, and why Lisa is mentoring the next generation of music leaders at LMU.

đź”— https://tr.ee/S4zcNp49JU

05/27/2026

Mentorship isn't just about giving back—it's about keeping the network alive and the conversation flowing. 🔄

In this clip from the Beyond the Brief podcast featuring Londonne Corder, CMO of Outrider, she discusses the power of career pivots, staying connected with company alumni, and the fulfillment that comes from helping others advance.

Whether it's a big pivot or a small shift, sharing your journey makes an impact.

How are you paying it forward this week? 👇

Have a listen: https://tr.ee/g0gO-LNEuk

05/26/2026

The ultimate marketing reality check: Nobody cares about your product. đź‘€

It sounds harsh, but it’s true—especially in tech. Alexis Crowell, CMO & General Manager of the Americas at Axelera AI, shares that you can build the most innovative, novel, and efficient chip on the planet, but if you can’t clearly answer how it solves a customer's specific problem, it won't matter.

At the end of the day, we are marketing and selling to humans.
Hear more about keeping customer centricity at the core of your business on the latest episode of Beyond the Brief! 🎙️👇

https://tr.ee/FDVvecip3a

05/21/2026

We write the brief. We follow the process. Yet, the best strategic insights always seem to come from somewhere else entirely. đź’ˇ

Q1 Beyond the Brief Insights - a masterclass in what 39 top marketing leaders actually taught us about data, behavior, and the human algorithm. 🧬

Stop guessing. Start observing. đź‘€

đź”— Read the full article: https://tr.ee/FwDRJBB20x

05/20/2026

"If you dwell on that bad shot, you get stuck." 🏌️‍♂️

Check out Alexis Crowell, CMO & General Manager of the Americas at Axelera AI, sharing about how growing up playing competitive sports teaches you a lot about the corporate world. The biggest takeaway? Resilience. Watch as we dive into how letting go of mistakes can save your entire game—and your project.

đź”— Tune in to the full conversation: https://tr.ee/FDVvecip3a

05/18/2026

When you launch out of stealth, you aren't just launching a company—you’re defining a category. 🚀

Check out Londonne Corder, CMO of Outrider.ai, in this clip from Beyond the Brief, learn how building a rock-solid messaging framework early on helped Outrider own the yard automation space for 7+ years and counting.

👉 Watch the full episode now! https://tr.ee/g0gO-LNEuk

Address

900 7th Street Northwest
Washington D.C., DC
20001

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+12028460290

Website

Alerts

Be the first to know and let us send you an email when Model B posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share