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Model B

Name: Model B
Address: 900 7th Street Northwest, Washington D.C., DC, 20001, US
Telephone: +12028460290

Delivering media and creative strategy that make KPI dreams come true. To learn more, visit our website or just reach out to us.

Model B is the next step in the evolution of the traditional digital agency - engineering growth for our clients through a novel, metrics-based process that holistically combines the complementary knowledge of experienced digital marketers, serial entrepreneurs, data engineers, and communication gurus. We represent a range of clients, from established enterprises seeking increased market influence to capitalized early-stage ventures seeking rapid revenue generation.

08/07/2026

From evaluating growth stories as an investor to building one of fintech's biggest. 📈🏦

How do you escape the "monopolistic pricing of Google" and become the brand small business owners think of first?
In our latest Beyond the Brief Conversation, Casey Akerblom, SVP of Marketing at Bluevine, the largest small business banking platform in the US, shares how he's building brand gravity for a platform with 1M+ customers, $2B in deposits, and $17B in loans delivered.

Here are 3 key takeaways from Casey's playbook:
Bottom-Funnel Only = Expensive: Winning at the last click is possible, but costly. The real goal is customers defaulting to "the first thing I should look into is Bluevine."
Create Information Gain: AI platforms already know what an ACH fee is. Bluevine publishes a new data-driven report every month, built on surveys of real small business owners, and its AI share of voice now leads the category.
Trustworthy ≠ Boring: Financial services must earn trust, but the safe, dull approach gets expensive. Bluevine's first brand-first campaign is proof leadership agrees.

👉 Read the full interview here - https://tr.ee/AkxyIUzpTm - to learn what a Coke bottle in a $50,000 car taught Casey about customer experience, why ChatGPT's citation change boosted AI referrals ~300% in a week, and which comedic actor would ideally play him in his biopic. 🎬

08/06/2026

Mainstream PR wins are great for reach, but are they communicating your true value to enterprise clients? 🏢🔒

In this episode of Beyond the Brief, Anne Cutler, VP of Global Communications at Keeper Security, discusses the strategic pivot from consumer messaging to portraying an enterprise persona that builds credibility with major corporations and government agencies. 💼🚀

🎧 Watch/Listen to the full episode: https://tr.ee/bnDvkEYFwv

08/03/2026

Increasing customer Lifetime Value (LTV) isn't just about memberships - it's about finding key behavioral thresholds. 📈🎯

In this episode of Beyond the Brief, Hayden Kwast, Vice President of Ecommerce & Digital Marketing at City Winery, shares how tracking event attendance frequency unlocks massive long-term value and customer retention. 🍷🎫

🎧 Listen to the full episode: https://tr.ee/FZcBJ1mfz7

07/31/2026

"Imagine if an ad agency and a production house had a baby." 🎬
That’s how Dan Gerlach describes Storyfarm, and behind the line is a studio built on getting high-stakes messages right before a single camera rolls.

In our latest Partner Collective Member Spotlight, we sit down with Dan and feature the incredible journey of Storyfarm, co-founded by award-winning journalists John Sherman and Beau Kershaw.

Whether crafting real-people docu-style spots or navigating the future of AI in production, Storyfarm stays true to what matters most: unscripted authenticity and genuine relationships.

Read the full feature to discover their story, recent wins, and unique stance on video strategy
🔗 https://tr.ee/Xyo8naC5Ig

07/30/2026

From the deck of a U.S. Navy aircraft carrier to shaping the future of mental health education. 🚢➡️🎓

In the latest Beyond the Brief conversation, Thomas Brooks, VP of Marketing & Enrollment at Divine Mercy University, breaks down how DMU integrates 2,000 years of Catholic Christian teaching with cutting-edge psychological science, and why admissions isn't about selling, but mutual discernment.

🧠 Practitioners over paper: DMU's average student is 39 years old and looking for immediate application. A single graduate will directly and indirectly impact 3,000 to 5,000 lives, a staggering level of accountability.
🤝 Strategic growth: Scaling to 130+ tuition reduction partnerships (and counting) isn't about collecting logos; it’s about serving constituent groups where the mission aligns, from the Air National Guard to HR professionals.
💡 Inverted branding: "Promises made, promises kept, but in reverse order." DMU’s reputation isn't built on spin. It’s built by clinicians in the field who employers describe as better formed and quicker on the uptake.
📲 Scaling care through tech: DMU's newly launched app, True Presence, expands their footprint beyond degree programs to give clinicians and spiritual mentors real-time tools to help people in crisis.

"A yes is wonderful. A no is acceptable. Putting the wrong student in the wrong program helps nobody."

🖱️Catch the full conversation here: https://tr.ee/K_zkEbJvSi

07/28/2026

"No one is going to care about your career as much as you. Advocate for yourself by taking on the hard things." 💡

In this clip, Laurie Ehrbar, CMO of Clari + Salesloft, explains why stepping up to tackle complex challenges will always carry more weight than demanding a title. 📈✨

Catch the complete interview on Beyond the Brief! 🎙️https://tr.ee/k3-aoVR8Fu

07/27/2026

Winning over new customers is only step one. 🚪✨ To stay in their rotation, you have to become a trusted curator. 🍷🍶

In this episode of Beyond the Brief, Hayden Kwast, Vice President of Ecommerce & Digital Marketing at City Winery, breaks down the cultural planner mindset and why building long-term trust is the ultimate marketing strategy.

🎧 Listen to the full episode: https://tr.ee/FZcBJ1mfz7

07/25/2026

From growing pickles in small-town Minnesota to running global marketing for one of the world’s biggest industrial software companies. 🥒⚙️

How do you lead a marketing org when the ground keeps shifting under your feet, from SEO to LLMs, from search to prompt?

In our latest Beyond the Brief Conversation, Antonia Kasparek, VP of Marketing Operations at AVEVA, shares a candid masterclass on building marketing machines that actually work, and knowing what to rip out when they don’t.

3 key takeaways from Antonia’s playbook:
Adaptability > expertise: “Change is not going to stop. It’s only going to accelerate.” In an age of agents and LLM optimization, the skill that wins is the ability to keep changing.
Clean up the mess: A great operator doesn’t just add tools — they decide what lives where, and have the discipline to turn off what overlaps.
Plant before you harvest: The lesson from a childhood in the pickle fields — you don’t get to ignore the work and then flip a switch. You nurture the thing the whole way.

👉 Read the full interview to hear how Antonia is getting AEO/GEO-ready, orchestrating a global six-language stack, and navigating the very expensive walled gardens of modern martech. https://tr.ee/ufaMEUuPfv

07/23/2026

AI can generate a first draft, but it takes human insight to build a connection. 🧠✨

Brittany Couch, CMO at the Corporate Finance Institute (CFI), teed up that while AI tools are great for speeding up the workflow from outline to initial copy, they lack the emotional intelligence and nuance required to make marketing truly impactful.

Her approach? Maintain efficiency with AI, but rely on human creativity to write, fact-check, and maintain the true heart of our messaging.

Catch the full episode of “Beyond the Brief” to learn how we balance tech with human-led creativity. 👇https://tr.ee/7HOK0ul8tg

07/22/2026

When two category leaders merge, bringing personality and clarity to the market is everything. 🚀

Laurie Ehrbar, Chief Marketing Officer at Clari + Salesloft, shares how blending human personality with powerful AI technology creates a GTM engine people actually want to buy into. 🤖✨

Tune in to Beyond the Brief for the full episode! 🎙️👇https://tr.ee/k3-aoVR8Fu

Address

900 7th Street Northwest
Washington D.C., DC
20001

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Telephone

+12028460290

Website

http://www.modelb.com/

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