07/28/2025
š¦HALL PASS š¦When the team behind Hall Pass approached us, their goal was to create a brand for their Los Angeles ice cream shop that felt like the ultimate after-school escapeāequal parts playful and nostalgic. So we leaned into those classic school day memories: bubble letters, Schoolhouse Rock, and doodled marble notebooks. š
We aimed to build a brand that could be easily expanded upon by the client internally. This started with a fully custom, hand-drawn logo that felt like it came straight out of an old sketchbook. āļø We followed that with a suite of stickers and doodlesāthe kind youād stick on your binder, your locker, maybe even a bathroom stall (no judgment).
Those icons became a cornerstone of the visual language, appearing throughout the shop and adding tactile, interactive moments to the space. Alongside the visual identity, we also provided copywritingāincluding taglines and language that gave the brand a voice as cheeky and sweet as its scoops.
From packaging and apparel to signage, print collateral, and interior design elementsāsticker walls, neon signage, custom lockersāwe concepted and designed it all. The result? A brand thatās as layered and fun as your middle school yearbook doodlesā¦ but way coolerāļø
