Hedy & Hopp

Hedy & Hopp We’re experts in patient acquisition and privacy.

Hedy & Hopp is a fully healthcare marketing agency that helps healthcare organizations tackle their biggest marketing challenges with full-service solutions that bring the results—and the joy.

06/12/2026

If you’ve ever found an unapproved, off-brand flyer created by a local branch, you know the pain of sharing marketing initiatives among different locations or departments.
But, if you want to avoid teams going rogue, playing the brand police and forcing strict mandates is not the solution. Instead, treat your local offices like clients, not subordinates, to get them excited to collaborate on marketing initiatives.
🎧 Tune in to episode 126 of We Are, Marketing Happy for helpful advice on implementing a shared marketing model for your organization that local teams will actually want to opt into.

06/05/2026

🌀The chaos of the ever-evolving healthcare marketing industry is what keeps things exciting. But, building a marketing team that is resilient to industry changes is a tougher challenge.

In this week’s episode Jenny shares a few of the EOS strategies Hedy & Hopp has used to grow an adaptable marketing team. Swapping traditional org charts for an Accountability Chart and adopting a “Right Person, Right Seat” mindset have helped build a team that’s positioned to thrive!

🎧 Tune in to episode 125 of We Are, Marketing Happy for helpful advice on structuring your team to meet today’s marketing demands.

05/29/2026

What does the future of healthcare marketing look like? 🔮If you’re a new grad or someone looking to break into the healthcare marketing industry, this podcast episode is for you!

For many of us in the industry, healthcare marketing is a deeply rewarding career path that allows us to positively impact people’s lives and improve patients’ access to healthcare—without having to pick up a scalpel.

In this week’s episode, Jenny highlights major trends happening right now in the industry and offers advice on the skills you need to succeed.

🎧 Tune in to episode 124 of We Are, Marketing Happy for all the details you need to know to thrive in healthcare marketing. And, be sure to listen until the end, for some helpful words of advice from fellow Hedy & Hopp team members!

05/22/2026

Do you project ✨undeniable authenticity?✨

In a world where AI-generated deepfakes are on the rise, it’s more important than ever to put out genuine content that builds patient trust and connection. This week on the podcast, Jenny walks through the American Medical Association’s recent framework to protect physicians from the unauthorized use of their likeness, and she presents strategies for maintaining an authentic digital presence.

🎧 Tune in to episode 123 of We Are, Marketing Happy for all the details on how you can help your organization comply with AMA guidelines and combat deepfakes.

05/15/2026

If you’re already dreaming of summer vacations, poolside afternoons, and ice-cold drinks, we’re with you. But, for us healthcare marketers, summer means an uptick of potential patients traveling to our service areas, and a potential increase in unplanned searches for care “near me.”

If you’re only optimizing for traditional SEO this summer, you might be missing out on local searches from travelers in your area who aren’t familiar with your organization. In order to reach these folks, it’s important to optimize your digital presence across organic and paid search channels and think about how GEO and AI Agents are evolving the “near me” game.

🎧 Tune in to episode 122 of We Are, Marketing Happy for all the details on how to show up in more local searches this summer.

05/08/2026

Our team just got back from HMPS26 in Salt Lake City, and we’re sharing key takeaways from the conference on this week’s podcast episode.

We attended insightful and vulnerable sessions and had a wonderful time connecting with our healthcare marketing peers. In our session, Core System to Measurable Growth, we presented with our client, Bayhealth, on our Epic implementation work with them. We left feeling inspired and energized from such a fantastic conference experience!

🎧Tune in to episode 121 of We Are, Marketing Happy for our full HMPS26 recap!

05/08/2026

Our team just got back from HMPS26 in Salt Lake City, and we’re sharing key takeaways from the conference on this week’s podcast episode.

We attended insightful and vulnerable sessions and had a wonderful time connecting with our healthcare marketing peers. In our session, Core System to Measurable Growth, we presented with our client, Bayhealth, on our Epic implementation work with them. We left feeling inspired and energized from such a fantastic conference experience!

🎧 Tune in to episode 121 of We Are, Marketing Happy for our full HMPS26 recap!

05/01/2026

Is remarketing in healthcare over?

HIPAA privacy rules to protect patient data limit the tactics healthcare marketers use. But, compliant remarketing is still possible! You just have to get creative.

Check out episode 95 of We Are, Marketing Happy for the details.

You’ll learn
🌟 How to use platform-owned signals to stay compliant.
🌟 The art of ad sequencing to tell your story
🌟 How to leverage AI-driven targeting that doesn’t touch PHI

🎧 Tune in to We Are, Marketing Happy to learn how you can leverage remarketing in a compliant way!

We’re headed to HMPS! 💕Join us, along with our co-presenter Amanda Bowie from Bayhealth as we discuss the Epic ecosystem...
04/30/2026

We’re headed to HMPS! 💕

Join us, along with our co-presenter Amanda Bowie from Bayhealth as we discuss the Epic ecosystem and which tools should matter to marketers, provide a Cheers overview, and then dive into real world talk about how marketers can start working with their IT teams to take advantage of these tools.

Will we see you there?! We can’t wait!

04/17/2026

Healthcare marketers—this one’s a must-listen 👀

HHS accessibility requirements aren’t exactly “new,” but with deadlines quickly approaching in 2026 and 2027, they’re becoming very real, very fast. In this episode, Jenny Bristow breaks down what the ruling actually means (without the noise), who it impacts, and how your organization can take practical steps toward compliance. 🧠💡

From understanding WCAG 2.1 AA standards to using free tools to assess your site, this episode is all about cutting through the fear-mongering and giving you a clear, actionable path forward.
Because at the end of the day, accessibility isn’t just about compliance—it’s about doing what’s right for your patients.

🎧 Tune in now and get ahead of the curve!

Address

609 E Lockwood, Suite 202
Clayton, MO
63119

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Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 1pm

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