Hedy & Hopp

Hedy & Hopp We’re experts in patient acquisition and privacy.

Hedy & Hopp is a fully healthcare marketing agency that helps healthcare organizations tackle their biggest marketing challenges with full-service solutions that bring the results—and the joy.

05/22/2026

Do you project ✨undeniable authenticity?✨

In a world where AI-generated deepfakes are on the rise, it’s more important than ever to put out genuine content that builds patient trust and connection. This week on the podcast, Jenny walks through the American Medical Association’s recent framework to protect physicians from the unauthorized use of their likeness, and she presents strategies for maintaining an authentic digital presence.

🎧 Tune in to episode 123 of We Are, Marketing Happy for all the details on how you can help your organization comply with AMA guidelines and combat deepfakes.

05/15/2026

If you’re already dreaming of summer vacations, poolside afternoons, and ice-cold drinks, we’re with you. But, for us healthcare marketers, summer means an uptick of potential patients traveling to our service areas, and a potential increase in unplanned searches for care “near me.”

If you’re only optimizing for traditional SEO this summer, you might be missing out on local searches from travelers in your area who aren’t familiar with your organization. In order to reach these folks, it’s important to optimize your digital presence across organic and paid search channels and think about how GEO and AI Agents are evolving the “near me” game.

🎧 Tune in to episode 122 of We Are, Marketing Happy for all the details on how to show up in more local searches this summer.

05/08/2026

Our team just got back from HMPS26 in Salt Lake City, and we’re sharing key takeaways from the conference on this week’s podcast episode.

We attended insightful and vulnerable sessions and had a wonderful time connecting with our healthcare marketing peers. In our session, Core System to Measurable Growth, we presented with our client, Bayhealth, on our Epic implementation work with them. We left feeling inspired and energized from such a fantastic conference experience!

🎧Tune in to episode 121 of We Are, Marketing Happy for our full HMPS26 recap!

05/08/2026

Our team just got back from HMPS26 in Salt Lake City, and we’re sharing key takeaways from the conference on this week’s podcast episode.

We attended insightful and vulnerable sessions and had a wonderful time connecting with our healthcare marketing peers. In our session, Core System to Measurable Growth, we presented with our client, Bayhealth, on our Epic implementation work with them. We left feeling inspired and energized from such a fantastic conference experience!

🎧 Tune in to episode 121 of We Are, Marketing Happy for our full HMPS26 recap!

05/01/2026

Is remarketing in healthcare over?

HIPAA privacy rules to protect patient data limit the tactics healthcare marketers use. But, compliant remarketing is still possible! You just have to get creative.

Check out episode 95 of We Are, Marketing Happy for the details.

You’ll learn
🌟 How to use platform-owned signals to stay compliant.
🌟 The art of ad sequencing to tell your story
🌟 How to leverage AI-driven targeting that doesn’t touch PHI

🎧 Tune in to We Are, Marketing Happy to learn how you can leverage remarketing in a compliant way!

We’re headed to HMPS! 💕Join us, along with our co-presenter Amanda Bowie from Bayhealth as we discuss the Epic ecosystem...
04/30/2026

We’re headed to HMPS! 💕

Join us, along with our co-presenter Amanda Bowie from Bayhealth as we discuss the Epic ecosystem and which tools should matter to marketers, provide a Cheers overview, and then dive into real world talk about how marketers can start working with their IT teams to take advantage of these tools.

Will we see you there?! We can’t wait!

04/17/2026

Healthcare marketers—this one’s a must-listen 👀

HHS accessibility requirements aren’t exactly “new,” but with deadlines quickly approaching in 2026 and 2027, they’re becoming very real, very fast. In this episode, Jenny Bristow breaks down what the ruling actually means (without the noise), who it impacts, and how your organization can take practical steps toward compliance. 🧠💡

From understanding WCAG 2.1 AA standards to using free tools to assess your site, this episode is all about cutting through the fear-mongering and giving you a clear, actionable path forward.
Because at the end of the day, accessibility isn’t just about compliance—it’s about doing what’s right for your patients.

🎧 Tune in now and get ahead of the curve!

🎨 Happy World Art Day! We’re celebrating with our Artist in Residence, Hailey Gearo—a multimedia abstract expressionist ...
04/15/2026

🎨 Happy World Art Day!

We’re celebrating with our Artist in Residence, Hailey Gearo—a multimedia abstract expressionist whose work transforms emotion into color, movement, and texture. From her early days in Omaha, to creating dreamlike pieces in Austin, her art invites viewers to get lost in the details and truly feel something.

At Hedy & Hopp, we believe great healthcare marketing lives at the intersection of art and science. Collaborating with artists like Hailey helps us bring fresh perspective and more human storytelling to everything we create.💡

04/10/2026

🎙️ New Episode Alert!

We’re excited to welcome a new voice to We Are, Marketing Happy! 👏 This episode marks Brandon Hallman’s first appearance on the podcast as Hedy & Hopp’s new Director of Epic Services—and you won’t want to miss it.

Join Jenny and Brandon as they dive into how health systems can better leverage Epic to drive smarter marketing, stronger patient experiences, and more impactful analytics.

In this episode:
✨ Meet Brandon and hear about his 20+ years of Epic experience
✨ The evolution of Cheers—and where it’s headed
✨ Why health systems are moving away from third-party CRMs
✨ How marketing + IT can finally work in sync

If you’re working in healthcare marketing or navigating the Epic ecosystem, this one’s for you.

🎧 Tune in now + help us give Brandon a warm podcast welcome!

04/03/2026

Unlocking true ROI in healthcare marketing? 👀 This episode of We Are, Marketing Happy is a must-listen.

🎙️ Host Jenny Bristow sits down with VP of Data & Technology, Mark Brandes, to break down Epic UTM Connect—a game-changing solution designed to bridge the gap between marketing data and real patient outcomes.

For years, marketers have hit a “brick wall” when trying to connect campaign performance to actual appointments and revenue. UTM Connect changes that by pushing UTM data directly into Epic—giving you clearer attribution, better insights, and a path to real ROI. 📊

✨ What you’ll learn:
• How to connect marketing efforts to patient records
• Why UTM strategy matters more than ever
• How to start capturing valuable data—fast
• What to expect (and limitations to know)

If you’re ready to move beyond surface-level metrics and truly understand performance, this episode is for you.

🎧 Tune in to We Are, Marketing Happy & start making smarter, data-driven decisions.

We’re lucky to partner with physicians who don’t just deliver care—they change lives every single day. 🩷 At Hedy & Hopp,...
03/30/2026

We’re lucky to partner with physicians who don’t just deliver care—they change lives every single day. 🩷

At Hedy & Hopp, we believe great healthcare (and great marketing) starts with putting patients at the center—and bringing a little joy along the way.

Today, we celebrate the doctors making a real impact in their communities. Happy National Doctor’s Day! 👩‍⚕️👨‍⚕️

Address

609 E Lockwood, Suite 202
Clayton, MO
63119

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 1pm

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+13144922800

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