Cheshire Digital Marketing

08/08/2026

Extremely clever marketing, IKEA.

Newsjacking: when a brand hijacks a trending topic and makes it their own. This is exactly how it’s done.

(And yes we’re still laughing and maybe raising our hand a little)

07/27/2026

We are so proud to be a sponsor of Music at Marshall 2026! 🎶

Being part of this community is what drives everything we do at Cheshire Digital Marketing, and supporting Friends of Marshall Square Park and their incredible free summer concert series is exactly the kind of investment we believe in.

If you have not made it out to a concert yet, Just Add Water Band takes the gazebo stage this Thursday, July 30 at 6:30 PM at Marshall Square Park in West Chester. Free admission. All are welcome. We hope to see you there!

👉 marshallsquarepark.org

🌟 Sunday Sponsor Spotlight: Cheshire Digital Marketing🌟

This week's spotlight goes to a local business that knows West Chester inside and out, Cheshire Digital Marketing!

Cheshire Digital Marketing is a full-service marketing agency based right here in Chester County, helping small businesses across the Philadelphia suburbs grow through social media management, branding, and digital strategy. As a marketing agency that lives and breathes this community, they understand exactly what makes events like Music at Marshall so special.

They are proudly sponsoring our July 30 concert featuring Just Add Water, and we cannot think of a better fit. If your business is looking for a marketing partner who genuinely cares about the West Chester area, visit cheshiredigitalmarketing.com to learn more.

Thank you, Cheshire Digital Marketing, for putting your support behind this community in such a meaningful way.

Up next: Just Add Water Band on Thursday, July 30 at 6:30 PM. Free admission. All are welcome!

Music at Marshall 2026 is presented by Friends of Marshall Square Park. Primary Sponsor: Cocoon Cocoon Remodeling

07/24/2026

Here is what most people do not realize about content creation.

It is not a one time exercise.

Yes, we do the deep work upfront. Who is this client, what makes them different, what does their audience need to hear. That work matters and we take it seriously.

But businesses change. They grow, they shift, they evolve. And the content has to move with them.

So we stay in it. Real relationships with every client. When something changes in their business, we know about it. When they hit a milestone, we celebrate it. When they pivot, we pivot too.

That is how content stays current. That is how it keeps sounding like them.

From family law attorneys to furniture makers, mortgage brokers to community parks and everything in between.

Every single one gets that same level of commitment.

07/22/2026

Here's something we see constantly.

A business is running ads. Posting content. Maybe even getting traffic. But nothing quite connects. The messaging feels generic. The targeting feels like a guess. The website doesn't say anything that sets them apart from the business down the street.

That's a strategy gap. And no amount of ex*****on fixes a strategy gap. You can post the most beautifully designed content in the world and it won't work if it isn't built on a clear understanding of who you're talking to and why they should care.

This is the work Cheshire Strategy focuses on. Positioning, messaging, market research, the groundwork that makes everything else actually land.

When strategy and ex*****on are both done well, and given the room to be done well, that's when things start to move.

07/04/2026

Happy 4th of July from all of us at CDM!

To the small business owners who are taking today off: good. You earned it.
To the ones checking their email at the cookout: we get it. But the inbox will still be there after the fireworks.

Have a great holiday!

07/02/2026

Confession: not every post we make for clients is a "masterpiece." And that's on purpose.

Perfectionism is one of the biggest reasons small business social media goes quiet. Every post starts to feel like it has to be a big production, so eventually nothing gets posted.

Consistency beats perfection. A quick, simple post that goes out regularly will always outperform a perfect one that never happens.

07/01/2026

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06/30/2026

Quick gut check: does your monthly marketing report actually tell you anything?

A lot of reports are just numbers. Impressions, reach, engagement, all things that look good but don't really explain what's working or why.

A good report should leave you understanding your marketing better than before. If yours doesn't, that's worth asking about.

06/26/2026

"The algorithm hates me" is something we hear a lot.

Truth is, it's complicated. Sometimes it really does come down to your content, your consistency, or your audience. Those things you can fix.

But platforms also change the rules without warning, and sometimes a drop in reach has nothing to do with you.

Not always personal. Not always fair. The businesses that adapt fastest tend to come out ahead either way.

06/25/2026

"We set that up a while ago, it should still be working."

We hear this a lot, and it's usually not true.

Marketing isn't set it and forget it. Algorithms change, platforms update, competitors shift. What worked six months ago might be doing nothing now.

If nobody's checked in on your marketing setup recently, it's worth a look.